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Digital Marketing Manager AWS UKI
2 months ago
We are seeking a talented Digital Marketing Manager to join our team in London. As a key member of the UKI and EMEA Marketing Teams, you will leverage your digital expertise to drive local customer awareness, acquisition, and growth.
Key Responsibilities- Develop and execute acquisition and demand generation plans for UKI, utilizing marketing automation to deliver nurture campaigns aligned to key commercial segments and industries.
- Identify and share best practices for audience targeting, database hygiene, email/digital marketing strategy, events, tracking instrumentation, and digital channel measurement.
- Partner with global and EMEA AWS marketing teams to ensure campaign setup and execution process consistency with global practices, and influence development and optimization of global practices based on UKI priorities.
- Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
- Oversee the creation and optimization of digital assets, including email, landing page, and marketing activity program templates in Marketo, GoToWebinar, Intrado, Uberflip, SplashThat, Adobe CQ, and other martech tools.
- Deliver clear, consistent, and frequent communication with Campaign Managers and Field Marketing stakeholders to ensure clarity on initiatives, tactics, goals, and performance for digital channels.
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
What We Offer- A diverse and inclusive team culture that empowers us to be proud of our differences.
- Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences.
- Endless knowledge-sharing, mentorship, and other career-advancing resources to help you develop into a better-rounded professional.
- Experience using data and metrics to drive improvements.
- Experience in B2B, digital advertising, and adtech products/services.
