Digital Marketing Strategist
4 weeks ago
About the Role
We are seeking a highly skilled Senior Digital Marketing Manager to join our team in London. As a key member of the UKI and EMEA Marketing Teams, you will be responsible for driving local customer awareness, acquisition, and growth through digital marketing strategies.
Key Responsibilities
- Develop and execute digital marketing strategies to drive awareness, acquisition, and demand generation for the UKI business.
- Utilize marketing automation to deliver marketing programs aligned to key commercial priorities and segments for the UKI business.
- Own the digital customer journey, ensuring it is connected to the wider marketing programs and identifying opportunities to improve and innovate.
- Analyze digital channel performance metrics and insights to inform future marketing strategies and plans.
- Partner with global and EMEA AWS marketing teams to ensure campaign consistency with global practices and influence the development and optimization of global practices based on UKI priorities.
- Oversee the creation and optimization of digital assets, including email, landing pages, and marketing activity program templates in Marketo, Adobe CQ, and other martech tools.
- Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation, and digital channel measurement.
- Deliver clear, consistent, and frequent communication with Field Marketing stakeholders to ensure clarity on strategy, tactics, goals, and performance for digital channels.
About the Team
At AWS, we value work-life harmony and offer flexible work hours and arrangements. Our inclusive team culture fosters a sense of belonging, and our employee-led affinity groups empower us to be proud of our differences. We prioritize mentorship and career growth, providing endless knowledge-sharing and mentorship opportunities to help you develop into a better-rounded professional.
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