Demand Generation Specialist
4 weeks ago
Firmex is a global software-as-a-service provider with a strong presence in the market. We're looking for a skilled Demand Generation Coordinator to join our Marketing team and help drive our growth.
Key Responsibilities- Develop target prospect lists and support the execution of demand generation programs
- Manage vendors to assist in the creation of accurate target lists
- Coordinate the vetting of lists with stakeholders in marketing, business intelligence, and sales
- Manage the collection of reviews and other customer evidence, coordinating with relevant team members to respond when necessary
- Assist demand generation manager in campaign planning and execution, including writing email copy, updating web copy, and managing email sends in Pardot & Groove
- Help with web operations including managing support tickets, and updating content on our website
- Help with the creation of reports showing the effectiveness of demand generation campaigns
- Coordinate the creation and sending of gifts to our prospects and clients
- Mentor new contractors and guide them through list building best practices
- Bilingual in English and French
- A minimum of 2 year experience in marketing
- Exceptional attention to detail
- Experience with direct mail and email campaigns preferred
- Familiar with the Pardot, Salesforce, Microsoft Office Suite, Google Drive, Sendoso, and Groove
- Experience with ZoomInfo or similar prospect database a plus
- Experience with using AI tools like ChatGPT, Dolle, Mid Journey, and other relevant tools a nice to have
- Strong written and verbal communication skills
- Post Secondary Degree
Firmex is a global software-as-a-service provider with corporate headquarters in Toronto, Canada and an EMEA office centrally located in London. We're committed to creating an inclusive work environment where all employees and candidates can thrive. We welcome applications from BIPOC, LGBTQIA2S+, women, people with disabilities, internationally trained professionals and historically disenfranchised groups.
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