Property Industry Digital Strategist
21 hours ago
About MCR Property Group:
We are a leading company in the property industry, dedicated to providing exceptional service and innovative solutions to our clients. Our goal is to deliver outstanding results and exceed our clients' expectations.
Job Summary:
The Senior Digital Marketing Executive will be responsible for driving our digital communications and marketing strategy, ensuring that we stay ahead of the competition and achieve our business objectives.
Key Responsibilities:
- Digital Strategy Development:
- Develop and execute a comprehensive digital marketing strategy that aligns with our business objectives.
- Analyse digital marketing performance and provide insights to optimise campaigns.
- Website Management:
- Update and maintain our company websites to ensure content is current, accurate, and engaging.
- Collaborate with the web development team to implement new features and enhancements.
- Content Creation:
- Produce high-quality digital content, including blog posts, articles, social media updates, email newsletters, and more.
- Manage a content calendar to ensure timely delivery of content across all digital platforms.
- Digital Assets Development:
- Design and produce digital assets, such as graphics, videos, infographics, and presentations, to support marketing campaigns.
- Utilise Matterport and other tools to create 3D virtual tours of properties.
- Process and Technology Enhancement:
- Identify and implement new processes and technologies to improve marketing efficiency and effectiveness.
- Stay up-to-date with industry trends and best practices in digital marketing and property technology.
- Produce detailed market reports on all products, providing insights into performance metrics, trends, and areas for improvement.
- Conduct A/B testing to determine the most effective strategies and tactics.
- Provide regular reports and insights to the Marketing Director.
- Collaboration and Communication:
- Collaborate with internal teams, including sales, customer service, and IT, to ensure cohesive and effective marketing efforts.
- Liaise with external vendors and agencies to coordinate marketing activities and campaigns.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, preferably within the property industry.
- Proficient in using digital marketing tools and platforms, including CMS, SEO, SEM, social media, and email marketing.
- Experience with Matterport or similar 3D video tour technology.
- Strong content creation skills with a keen eye for design and detail.
- Strong project management skills with the ability to handle multiple tasks and deadlines.
What We Offer:
- A competitive salary of £45,000 - £55,000 per annum, depending on experience.
- Opportunities for professional growth and development.
- The chance to work with a leading company in the property industry and make a significant impact on our digital marketing efforts.
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