Sports Product Marketing Leader
6 days ago
Description
Prime Video is revolutionizing the entertainment industry. Our mission is to build the most loved and talked about premium entertainment video service. We offer customers unparalleled access to a vast collection of award-winning entertainment, with sports playing an increasingly important and growing role in our content offering.
In Europe, through add-on subscriptions like TNT Sports, DAZN, and NFL Game Pass, our customers can now access most major sports leagues and tournaments in one place, including the Premier League, Ligue 1, Bundesliga, Serie A, La Liga, along with the Champions League and NFL.
You will play a pivotal part in defining how we market our sports-focused content and channels to drive subscriber growth, engagement, and retention across the UK, France, Italy, Germany, and Spain, utilizing owned, paid, and earned marketing channels.
You will be responsible for developing and executing comprehensive marketing strategies for our top sports channel partners, crafting go-to-market plans, designing impactful promotions, and spearheading innovative product launch strategies to attract and retain sports-minded customers.
Main Responsibilities
- Collaborating closely with cross-functional teams, you will influence the roadmap and features that enhance the customer experience for sports fans, ensuring seamless integration and discoverability of live events on Prime Video Channels, match highlights, and other premium sports content.
- You will dive deep into performance data, analyzing key metrics to identify gaps, optimize campaigns, and scale successful initiatives, continuously refining our product marketing efforts.
Requirements
- Proven track record of driving results in a fast-paced, growth-oriented environment, with multiple years of marketing experience and a strong background in building, executing, and scaling cross-functional product marketing programs focused on sports and live events.
- Exceptional communication skills, ability to work autonomously, and a track record of using data and metrics to drive measurable improvements.
Salary: £60,000 - £80,000 per year
We offer a competitive salary, excellent benefits, and opportunities for professional growth and development.
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