Senior Digital Analyst

4 weeks ago


Yeovil, Somerset, United Kingdom Screwfix Full time
Unlock Your Potential as a Senior Digital Analyst - Ecommerce

At Screwfix, we're on a mission to revolutionize the retail industry through data-driven decision making. As our new Senior Digital Analyst - Ecommerce, you'll play a pivotal role in deciphering the factors driving our ecommerce performance and customer behavior.

Key Responsibilities:
  • Contribute to the strategic direction and lead the day-to-day transition to a data-driven culture, aligning analytics with business goals and informing crucial decisions.
  • Empower stakeholders through ad-hoc analyses using ecommerce analytics platforms.
  • Drive data-led optimisation; Leverage digital data to optimize key business areas, from merchandising to commercial, with clear action recommendations.
  • Foster data-first mindset; Collaborate with stakeholders to embed data-driven decision making across all digital activities.
  • Competitive intelligence: Monitor market trends, analyse competitor performance, and share insights to inform strategic adjustments.
  • Tool mastery & advocacy; become the E-commerce team's analytics power user, promoting tool awareness and capability.
  • Forecast & budget with data by utilizing data to assist in accurate forecasting and budgeting for E-commerce channels.
  • Prioritize & quantify impact; Calculate incrementality and build data-driven business cases to prioritize opportunities.
  • Data enrichment champion: Recommend and help implement data tagging strategies to unlock deeper insights and inform future decisions.
Requirements:
  • Strong proficiency in Google Analytics.
  • Familiarity with Google Analytics 4 setup, configuration, and data extraction
  • Deep understanding of the E-commerce landscape and key performance metrics
  • Ability to translate data into actionable insights and drive data-driven decision making
  • Skillful in identifying and addressing data-related challenges to optimize business performance
  • Excellent communication and storytelling presentation skills to effectively convey complex data insights to diverse audiences.
  • Ability to build strong relationships and collaborate effectively with stakeholders across departments.
  • Willingness to share knowledge and expertise to upskill the team on data analysis and tools
  • Experience in implementing cultural shifts and embedding data-driven practices within organizations.
  • Experience with GA4, SimilarWeb & ContentSquare.
What We Offer:
  • Award-Winning Pension Scheme
  • 20% Discounts at Screwfix & B&Q, plus discounts at other High-Street Retailers
  • Company Bonus up to 20%
  • Award-Winning Apprenticeship Schemes
  • MyGym discounts
  • Cycle-to-Work Scheme
  • Enhanced Family leave
  • Retail Trust counselling services
  • Life cover

We're committed to building a better future for our community and our planet. That's why we're doing everything we can in six key areas: eliminating carbon emissions, reducing and recycling waste, sourcing responsibly, keeping products in use for longer, selling more sustainable products and providing sustainable packaging. We're on a mission to put sustainability at the forefront of everything we do. Join us.

We believe in equity for all.



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