Marketing Campaign Lead

1 month ago


Basingstoke, Hampshire, United Kingdom Armstrong Lloyd Full time
Marketing Manager Role

This is an exciting opportunity to join a leading brand as a Marketing Manager. The role is focused on driving the delivery of go-to-market activities and marketing campaigns.

Key Responsibilities:

  • Develop and execute end-to-end marketing campaigns across multiple channels.
  • Manage project timelines, resources, and budget to ensure successful campaign delivery.
  • Plan and execute full-funnel campaigns to build pipelines within identified target accounts and industries.
  • Define ideal customer profiles and develop creative, innovative, and engaging messaging.
  • Plan, execute, measure A/B tests, and brainstorm new and creative growth strategies.
  • Manage campaign launch and timeline, ROI, and data-driven improvements through optimization.
  • Define and track campaign metrics to ensure business impact measured by named account pipeline, database growth, data accuracy for named accounts, and account/person engagement scores.
  • Act as a trusted advisor to the sales team and product team to achieve sales goals and objectives.
  • Communicate campaign strategy and results with stakeholders.

Requirements:

  • Experience working in B2B SaaS.
  • Experience in executing commercial outcome-driven end-to-end marketing campaigns.
  • Exceptional project management and stakeholder engagement skills.
  • Ability to tell the story and message within your campaigns.
  • Passion to make a difference in a fast-paced agile team.

About the Company:

Armstrong Lloyd is a marketing specialist recruitment services provider. We offer a personal service that will give you the best possible outcome in the recruitment process.



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