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Ecommerce Marketing Executive

2 months ago

London, Greater London, United Kingdom Derek Rose Full time

Job Title:

Digital Marketing Executive


Role Type:

Full Time


We're seeking a highly motivated and commercially savvy Digital Marketing Executive to join our Ecommerce team at Derek Rose. As a key member of our marketing team, you will be responsible for driving the day-to-day operations of our digital marketing channels, ensuring alignment with our wider commercial calendar and business objectives.


This role will involve working closely with multiple departments, from creative to merchandising, to deliver a seamless customer experience. You will be responsible for executing our digital strategy across paid and organic channels, including PPC, Affiliates, Paid and Organic Social.


Key Responsibilities:

  • Execute the digital strategy across paid and organic channels, including PPC, Affiliates, Paid and Organic Social.
  • Work closely with the Head of Ecommerce to ensure the digital strategy is in line with overall business forecast and objectives.
  • Manage our third-party digital marketing agencies, including Paid Media, Affiliates, and Product Feeds.
  • Collaborate with the Ecommerce Content Executive to ensure paid activity aligns with the email roadmap.
  • Manage the monitoring and reporting of digital marketing performance on a daily, weekly, monthly, and annual basis.
  • Own the process for briefing and approving digital assets for paid and organic channels.
  • Manage our Affiliate partnership, writing newsletter updates, briefing in banners, reviewing and approving new publishers.
  • Update Facebook and Instagram Shop in line with commercial planner and trade.
  • Work with the ecommerce team to optimise our website for SEO best practice.


Requirements:

  • 2-3 years proven experience in a similar digital marketing focused role.
  • Strong experience of managing, executing, and optimising paid channels, including PPC, Affiliates, and Facebook Business Manager.
  • Experience in analytical software, including GA4.
  • Excellent level of competency with Excel.
  • Customer-centric and data-driven with the ability to interpret and use insights to steer activity.
  • Demonstrate passion for the brand and an affinity for our mission and values.