Customer Acquisition Manager

3 weeks ago


Windermere, United Kingdom Lakeland Full time

About the Role

This is a key position within the Lakeland Commercial Team, focusing on shaping the future of the business. The successful candidate will be responsible for managing customer acquisition marketing across digital and non-digital channels, prioritizing profitable customer acquisition in line with acquisition marketing plans and KPIs.

The role will lead digital and non-digital customer acquisition for Lakeland, with a focus on managing Paid Search, Programmatic, Affiliates, Paid Social, and driving the organic search agenda. The Customer Acquisition Manager will also manage third-party contracts, including Google, Microsoft, and Digital Marketing agencies.

About You

You must have significant experience in customer acquisition, preferably B2C and ideally in a multichannel business with a significant online presence. You'll have demonstrable operational excellence in championing, leading, and supporting change in a dynamic business.

You'll be experienced in developing and articulating a strategic plan for a customer acquisition team, as well as clearly translating it into an executable operational roadmap. You'll also have experience in leading and managing a team to deliver against the plan created.

About Lakeland

Lakeland is a family-owned business with a strong history of quality and customer care. We're committed to delivering exceptional products and services to our customers, and we're looking for someone to join our team who shares our values and passion for excellence.

What We Offer

We offer a competitive salary, discretionary bonus scheme, and a group personal pension plan. You'll also receive 29 days' paid holiday (including bank holidays) and generous discounts on our products. We're a happy and supportive team, and we're looking for someone who is passionate about delivering exceptional results and making a real difference to our business.



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