Trade Marketing Strategist
3 weeks ago
Job Title: Trade Marketing Strategist
We are seeking a commercially driven and results-oriented Trade Marketing Strategist to join our dynamic team. This is an exceptional opportunity to work with a leading brand in the LED Lighting and Computer Memory product markets, supporting our customers across the UK and Europe.
Key Responsibilities:- Develop and execute integrated trade marketing campaigns across our regional sales areas, and supporting European trade marketing activity, ensuring alignment with marketing and product strategies.
- Build strong relationships with key clients, ensuring optimal execution of in-store promotions, POS materials, and merchandising. Visiting customers on site and partnering with our regional Key Account Managers to understand marketing needs and maximise opportunities for collaboration and in-store visibility.
- Plan and execute regional B2B trade shows and events, ensuring impactful brand representation and engagement.
- Manage the departmental marketing activity calendar during the year = 80% relates to LED and 20% relates to Memory including trade shows, brochure release dates, product release dates etc
- Maintaining brand consistency across all trade marketing assets, take a leading role in producing content and ensuring up-to-date and highly attractive branded content across all Point of sale and promotional material.
Requirements:
- Proven experience in trade marketing, ideally within a retail or consumer-facing environment, supported by a relevant degree-level marketing qualification.
- Expertise in developing and executing POS strategies, retail campaigns, and in-store merchandising activities.
- Experience in managing UK and European trade shows and B2B events.
- Strong track record in working cross-functionally with colleagues and retail partners.
- Excellent project management skills, with experience handling multiple stakeholders and managing complex timelines.
Salary Range: £45,000 - £60,000 per annum, depending on experience
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