Chief Marketing Officer

2 months ago

London, Greater London, United Kingdom Association for Art History Full time
Job Title: Chief Marketing Officer

Job Summary:

The Chief Marketing Officer is responsible for developing and implementing a comprehensive marketing strategy to drive subscription growth, renewals, and product marketing campaigns for The Burlington Magazine, Burlington Press titles, Burlington Contemporary, prizes, scholarships, and events.

Key Responsibilities:

  1. Circulation and Marketing: Manage all circulation-related marketing and distribution, drive subscriptions volume, renewals, and acquisition, and plan, execute, and monitor all other company marketing campaigns.
  2. Readership: Maintain and increase the magazine's subscription and trade sales circulation and revenue in both print and digital channels, identify and implement long-term and profitable subscriber-value promotions, and formulate strategies to monitor and understand subscriber behavior.
  3. Marketing: Set and manage the annual marketing budget, deliver dynamic and results-driven subscription marketing strategy for acquisition and retention, devise regular, targeted campaigns to win back lapsed subscribers, and oversee production of in-house advertising and marketing material.
  4. Product Marketing: Create and implement effective marketing campaigns for Burlington Contemporary, prizes, and scholarships, and Burlington Press book publications, and oversee paid and organic social media strategy for The Burlington Magazine and advise on best practice for Burlington Contemporary.
  5. Web and Community: Oversee the development of Burlington online community through e-newsletters and ensure that the web shop is kept up to date in partnership with the subscriptions agency.
  6. Reporting and Data: Write and/or present reports to the board, provide reporting/data for other business areas as appropriate, and keep up to date with best practice marketing, reviewing processes and ways of working.

Requirements:

  • High level of familiarity with MS Excel
  • Google Analytics (G4)
  • Google Advertising
  • Knowledge of paid social media dashboards (Meta, X)
  • Familiarity with social media scheduling tools (Later)
  • Familiarity with email campaign tools (Mailchimp)

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