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Senior Social Media and Content Manager

2 months ago

Windsor, Windsor and Maidenhead, United Kingdom de Le Cuona Full time

{"h1": "Social Media and Content Executive Job Description", "p": "We are seeking a highly skilled Social Media and Content Executive to join our team at de Le Cuona. As a key member of our marketing department, you will be responsible for developing and implementing a social media strategy that showcases and amplifies our brand pillars and delivers channel growth, brand awareness, and sales.", "ul": [{"li": "Develop a social media strategy suitable for an international luxury textile brand and set goals to increase brand awareness, increase engagement, and conversion."}, {"li": "Research and analyse social media trends and recommend new opportunities and ideas"}, {"li": "Create a plan to maximise potential of all channels to drive brand reach, engagement, and conversion and deliver plan, keeping the channels up-to-date and relevant."}, {"li": "Create and deliver a plan for optimising social media shopping"}, {"li": "Create social media ad campaigns that drive purchases"}, {"li": "Plan and schedule posts for at least two months ahead in line with the marketing calendar, company events and launch activities."}, {"li": "Produce, edit and upload beautiful and engaging native content for distribution across all the brand's social media platforms. This will include using brand images and video, but also taking your own images and video including behind the scenes videos of our brand photoshoots and events."}, {"li": "Developing a program of brand ambassadors to amplify our marketing campaigns"}, {"li": "Write engaging, elegant captions and copy for social media in line with brand TOV."}, {"li": "Ensure all posts are optimised using relevant, researched #s."}, {"li": "Ensure Linkinbio is always up to date on Instagram."}, {"li": "Keep all brand's social channel main pages up-to-date for all product launches."}, {"li": "Ensure daily community management is maintained and that comments and messages are replied to promptly in a way that is engaging and develops discussions on behalf of the company "}, {"li": "Monitor, track, analyse and report on performance on social media platforms "}, {"li": "Contribute to marketing planning with ideas and suggestions"}, {"li": "Support other on-going activities as required i.e. website content management tasks, PR support, email marketing, events, and photoshoots."}, {"li": "Although comprehensive, the job description is not exhaustive, additional duties may be added according to the needs of the business "}], "h2": "Requirements", "ul": [{"li": "A passion for social media and love of keeping up with the latest trends and developments"}, {"li": "Demonstrable strong social media, and content creation experience and skills"}, {"li": "Excellent creative social media copywriting skills"}, {"li": "Results driven with skills and experience of social media analytics and reporting"}, {"li": "Photoshop, Canva, and video editing skills and experience required"}, {"li": "Social media scheduling tools i.e. Later"}, {"li": "Proficient in the full Microsoft Office software suit"}, {"li": "Website content management: Shopify, Big Commerce and SAP experience helpful"}, {"li": "Kalvio or other email tools helpful"}, {"li": "Fresh creative ideas, thinking outside the box, providing solutions and have a positive \"can do\" attitude"}, {"li": "Experience in luxury/interior design sector"}, {"li": "Driving license and own car would be helpful"}, {"li": "Live locally"}], "h2": "Benefits", "ul": [{"li": "Competitive salary that will reflect your experience"}, {"li": "Gym membership"}, {"li": "Pension"}, {"li": "Private Healthcare option"}, {"li": "A beautiful office situated in the heart of Royal Windsor just opposite the castle"}, {"li": "A friendly environment"}, {"li": "The chance to attend industry events in interior/luxury sector"}]}