Product Marketing Manager

2 months ago

London, Greater London, United Kingdom Space Executive Full time

We are seeking a seasoned Product Marketing Manager to join our team at Space Executive, a rapidly scaling B2B payments business. As a key member of our leadership team, you will play a crucial role in shaping the product story of our current and future offerings.

You will work closely with our leadership team and other key stakeholders to identify and define buying personas and segments across different industries and businesses. Your expertise will be instrumental in developing consistent positioning, product messaging, go-to-market plans, and sales and marketing materials to target the relevant customers.

Key Responsibilities:

  • Develop a deep understanding of our verticals and client segments, focusing on business drivers, pain points, priorities, and buyer personas.
  • Define and shape product messaging and positioning, in alignment with our brand.
  • Develop and execute the go-to-market strategy and coordinate different activities across the marketing teams.
  • Build strong partnerships with the Product and Sales teams to craft the product story and messaging framework while ensuring consistency.
  • Create and deliver sales and marketing materials and programs, as well as all other product-related content.
  • Develop strategic playbooks that direct and empower sales and marketing teams.
  • Map competition on a regular basis, gathering competitive intelligence from various external and internal sources.

Requirements:

  • 4+ years of experience in executing Product Marketing activities.
  • Proven experience in Product Marketing of Payments products, specifically Cross-Border, FX, Acquiring, or Acceptance.
  • Excellent written and verbal communication skills, with the ability to articulate complex technical concepts to a broad range of technical and business audiences in a simple and compelling way.
  • Proven experience planning and running product launches and go-to-market strategies, working cross-functionally with Product, Marketing, and Sales.
  • Strong experience in go-to-market, working closely with sales and marketing teams. Self-serve and product-led growth experience is a plus.
  • Experience and understanding of e-commerce and marketplace ecosystem and its challenges.

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