Affiliate Marketing Manager

1 week ago

Manchester, United Kingdom The Portfolio Group Full time
About The Portfolio Group

We are a leading HR solutions provider, recognized for our innovative online marketplace and commitment to delivering top-tier services to businesses across the globe.

Job Summary

We are seeking a highly skilled Affiliate Marketing Manager to join our team at The Portfolio Group. As a key member of our marketing team, you will be responsible for driving revenue growth and lead generation through strategic affiliate marketing initiatives.

Key Responsibilities
  • Lead Multi-Channel Marketing Campaigns
    • Develop and execute multi-channel marketing campaigns to boost new and returning user growth, fostering product advocacy.
    • Collaborate with the broader marketing team to ideate, plan, and execute product usage campaigns.
    • Track and analyze campaign performance, providing insightful reports and growth strategies to senior stakeholders.
  • Expand Marketplace Offers
    • Manage relationships with third-party affiliate platforms to grow our affiliate community and secure competitive offers for B2B and B2C customers.
    • Identify and onboard new affiliate partners globally, enhancing the range and quality of offers in our marketplace.
    • Oversee end-to-end relationship management, from outreach and negotiation to nurturing and performance evaluation.
  • Drive Revenue and Business Referrals
    • Collaborate with the Head of Demand to define and implement affiliate marketing strategies that drive new business lead generation and bolster revenue streams.
    • Develop and maintain a high-quality ad inventory within the platform, working with both direct and reseller partners to optimize ad placements and secure exclusive offers.
    • Regularly report to senior management on affiliate program performance, providing insights and recommendations for growth.
    • Stay abreast of industry trends and best practices, continuously refining and enhancing affiliate marketing initiatives.
    Requirements
    • Proven track record in affiliate marketing, with a focus on driving revenue growth and lead generation in a B2B environment.
    • Strong experience in ad campaign creation, management, and optimization.
    • Exceptional analytical skills with a knack for data-driven decision-making.
    • Creative mindset with a passion for building and activating networks and communities.
    • Excellent communication and interpersonal skills for building and maintaining relationships with affiliate partners.
    • Detail-oriented and highly organized, capable of managing multiple projects simultaneously.
    • Experience in managing a small team is a plus.

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