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Affiliate Marketing Manager

2 months ago

Manchester, United Kingdom The Portfolio Group Full time
About The Portfolio Group

We are a leading HR solutions provider, recognized for our innovative online marketplace and commitment to delivering top-tier services to businesses across the globe.

Job Overview

We are seeking a highly skilled Affiliate Marketing Manager to join our team and contribute to our mission of enhancing our marketplace by expanding our affiliate partnerships, driving revenue growth, and elevating brand visibility.

Key Responsibilities
  • Drive Revenue Growth
    • Lead multi-channel marketing campaigns to boost new and returning user growth, fostering product advocacy.
    • Collaborate with the broader marketing team to ideate, plan, and execute product usage campaigns.
    • Track and analyze campaign performance, providing insightful reports and growth strategies to senior stakeholders.
  • Expand Marketplace Offers
    • Manage relationships with third-party affiliate platforms to grow our affiliate community and secure competitive offers for B2B and B2C customers.
    • Identify and onboard new affiliate partners globally, enhancing the range and quality of offers in our marketplace.
    • Oversee end-to-end relationship management, from outreach and negotiation to nurturing and performance evaluation.
  • Drive Business Referrals
    • Collaborate with the Head of Demand to define and implement affiliate marketing strategies that drive new business lead generation and bolster revenue streams.
    • Develop and maintain a high-quality ad inventory within the platform, working with both direct and reseller partners to optimize ad placements and secure exclusive offers.
    • Regularly report to senior management on affiliate program performance, providing insights and recommendations for growth.
    • Stay abreast of industry trends and best practices, continuously refining and enhancing affiliate marketing initiatives.
    Requirements
    • Proven track record in affiliate marketing, with a focus on driving revenue growth and lead generation in a B2B environment.
    • Strong experience in ad campaign creation, management, and optimization.
    • Exceptional analytical skills with a knack for data-driven decision-making.
    • Creative mindset with a passion for building and activating networks and communities.
    • Excellent communication and interpersonal skills for building and maintaining relationships with affiliate partners.
    • Detail-oriented and highly organized, capable of managing multiple projects simultaneously.
    • Experience in managing a small team is a plus.