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Digital Marketing Specialist
2 months ago
- Develop and execute marketing and social media plans to achieve campaign objectives and stay within budget.
- Create and schedule engaging social media content for corporate channels and optimize for Partnership amplification.
- Stay up-to-date with the latest social media trends and implement them accordingly.
- Collaborate across digital marketing channels, including SEO, Salesforce, marketing database, email, social media, and PPC.
- Analyze trends and insights to optimize spend and performance.
- Work with the Digital and Campaign team to evaluate the end-to-end customer experience across multiple channels and touchpoints.
- Strong marketing generalist with knowledge of target markets, products, and services, as well as marketing strategies, tools, and channels.
- Understanding of and passion for using a range of platforms.
- Ability to write compelling social media copy and understand optimization opportunities for each platform, with a growing knowledge of video creation and editing, UX, and design to ensure inclusive content.
- Knowledge of social media analytics and their contribution to Marketing KPIs.
- Strong relationship-building skills and problem-solving abilities to determine changes to campaigns as necessary.
- Ability to lead multiple campaigns effectively, adhering to budgets, timelines, and resource utilization.
- Private medical insurance paid for by the company.
- Meaningful protection benefits, including 10X life cover, PHI, and critical illness.
- Non-contributory pension with 10% company contribution (increasing with length of service up to 15%).
- Parental leave with 6 months full pay.
- 28 days holiday entitlement plus bank holidays (based on full-time equivalent) with the option to buy up to an additional 5 days holiday.
We value flexibility and have introduced a hybrid working policy to provide greater flexibility for part-time work, job-sharing, remote working, and flexibility on hours.
We encourage applicants to apply, regardless of whether they meet all the criteria or have been on an extended career break.
We are an equal opportunities employer and want to ensure our recruitment process is accessible and inclusive for all.
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