Digital Marketing Specialist

14 hours ago

Basingstoke, United Kingdom Active Informatics Ltd Full time
Join Active Informatics Ltd as a Digital Marketing Executive

We are a dynamic B2B software company seeking a creative and tech-savvy individual to help us reposition our brand and drive lead generation.

As a Digital Marketing Executive, you will play a key role in developing and executing digital marketing campaigns, implementing a B2B social media strategy, and staying up-to-date with the latest digital marketing trends.

Key Responsibilities:

  • Develop and manage digital marketing campaigns to drive lead generation and brand awareness
  • Implement a B2B social media strategy, creating engaging content across platforms
  • Stay updated with the latest digital marketing trends and best practices
  • Execute SEO and PPC activities as part of broader campaigns
  • Track website traffic and performance using Google Analytics
  • Manage content for the company website and social networking accounts like LinkedIn
  • Create and edit content for platforms such as YouTube
  • Arrange and introduce webinars to support the sales team

Key Skills:

  • B2B marketing experience and knowledge of online marketing channels
  • Experience with Google Analytics, SEO, and PPC
  • Strong writing skills for online content (e.g., website, social networking platforms)
  • Creative flair and a proactive approach to problem-solving
  • Experience with email marketing tools, LinkedIn, image/video editing software, and common website content management systems e.g. WordPress

Environment:

  • Variety: Work across a range of digital channels and marketing activities
  • Recognition: Bring your ideas to life in a company that values your development and success
  • Training: Commitment to continuous learning, with time off for study and exam fees paid
  • Growth: Plenty of room to evolve within the business

Benefits:

  • Discretionary bonus
  • Private Healthcare
  • Pension
  • Home broadband contribution
  • Membership for relevant trade association

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