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Digital Marketing Specialist

2 months ago

Basingstoke, United Kingdom Active Informatics Ltd Full time
Join Our Team as a Digital Marketing Executive

Active Informatics Ltd is seeking a creative and tech-savvy individual to help reposition our brand and drive lead generation. As a Digital Marketing Executive, you will play a key role in developing and executing campaigns that showcase our company's expertise in B2B software solutions.

Key Responsibilities:
  • Develop and manage digital marketing campaigns to drive website traffic and engagement
  • Implement a B2B social media strategy, creating engaging content across platforms to build brand awareness and generate leads
  • Stay up-to-date with the latest digital marketing trends and best practices to ensure our campaigns are effective and efficient
  • Execute SEO and PPC activities as part of broader campaigns to drive conversions and revenue growth
  • Track website traffic and performance using Google Analytics to inform campaign optimization
  • Manage content for the company website and social networking accounts, including LinkedIn and YouTube
  • Arrange and introduce webinars to support the sales team and drive lead generation
Key Skills:
  • B2B marketing experience with a focus on digital channels
  • Knowledge of online marketing channels, including SEO, PPC, and social media
  • Experience with Google Analytics, SEO, and PPC tools to drive campaign optimization
  • Strong writing skills for online content, including website and social media platforms
  • Creative flair and a proactive approach to problem-solving to drive campaign success
  • Experience with email marketing tools, LinkedIn, image/video editing software, and common website content management systems, such as WordPress
What We Offer:
  • A dynamic and supportive work environment with opportunities for growth and development
  • A competitive salary and benefits package, including discretionary bonus, private healthcare, and pension
  • Home broadband contribution and membership for relevant trade associations
  • Continuous learning and training opportunities to support your career growth

If you are a motivated and creative individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity to join our team at Active Informatics Ltd.