CRM Optimization Expert
5 days ago
The Aubuchon Company is seeking an experienced CRM Optimization Expert to join our team. As a key member of our marketing department, you will be responsible for optimizing our CRM and email databases to drive revenue growth and improve customer engagement.
The ideal candidate will have a strong background in CRM strategy, direct and digital marketing, and proficiency in handling large datasets. You will work closely with our team to analyze key variables, collaborate with vendors, and evaluate campaign results to maximize customer lifetime value and profitability.
Responsibilities:
- Optimize CRM and email databases to drive revenue growth and improve customer engagement
- Analyze key variables, collaborate with vendors, and evaluate campaign results to maximize customer lifetime value and profitability
- Manage daily execution of direct mail and email campaigns
- Coordinate retention initiatives along with direct mail campaign management
- Create and implement effective testing and segmentation strategies for email and cross-channel marketing programs
Requirements:
- Bachelor's degree in Marketing or related field
- Minimum 3-5 years of experience in CRM strategy, direct and digital marketing
- Proficiency in handling large datasets using various tools
- Excellent analytical and communication skills
Salary Range: $75,000 annually
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