Ecommerce Director

3 weeks ago

London, Greater London, United Kingdom PENHALIGON'S Full time

We are seeking a highly skilled Ecommerce Director to lead our growing global eCommerce business at Penhaligon's. This role will involve driving the brand's digital strategy, managing the Ecommerce P&L, and overseeing the innovation roadmap.

Key Responsibilities:

  • Develop a global and localised vision and strategy for Penhaligon's sites, aligned with the brand strategy.
  • Manage and optimise the Ecommerce P&L in conjunction with the Ecommerce Director.
  • Lead the strategy and smooth execution of the innovation roadmap.
  • Identify new market opportunities and lead market entry.
  • Responsible for the successful launch of new site platform launches.
  • Define site enhancements and projects to optimise customer experience across the entire journey.
  • Manage a team of 3 that develop and own trading, content, and merchandising plans.
  • Deliver sales and conversion targets against budget, working closely with finance to align on commercial forecasts.
  • Supervise product forecasting in conjunction with demand planning.
  • Ensure onsite product presentation, visibility, and navigation standards are maintained with maximum product exposure across the website and marketing channels.
  • Define and implement continuous reporting and analysis on conversion, engagement, and success metrics, leveraging data to inform smarter choices and develop new initiatives for the site.
  • Oversee the trading calendar and support tactical opportunities to ensure targets are met.
  • Identify new opportunities to enhance the consumer experience and create immersive brand engagement and frictionless shopping.
  • Stay up to date with industry developments, proactively sharing and advocating the use of new and relevant features and tools.
  • Hold in-depth knowledge of the tools/systems, providing requirements to the tech teams to develop them and achieve results.
  • Be a key business stakeholder for web enhancements and improvements, influencing and advising on the digital product, A/B testing, and insights roadmap, ensuring a consistent, optimised experience across all platforms and improving customer satisfaction and NPS score for the site.
  • Understand the customer at a channel level and their respective end-to-end buying cycles to 'problem solve' and address necessary barriers to purchase.

Desired Skills & Experience:

  • Strong experience leading and growing DTC businesses and teams.
  • An experienced commercial leader ideally in the Luxury, Beauty, or Consumer Goods industries.
  • Excellent verbal and written communication skills.
  • Good analytical skills to support data-led decision making.
  • Hands-on professional with a strategic mindset, capable of delivering an ambitious, yet achievable trading plan.
  • A firm grasp on supporting technologies & ecommerce fundamentals.
  • Excellent stakeholder management and presentation skills.
  • Provide strong, inspiring leadership and develop team through leading by example, maintaining passion and excitement for the brand and business.
  • Experience managing P&L.
  • Strong cross-functional leadership skills with partnership experience across functional teams.

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