Product and Brand Manager

3 weeks ago


Rochdale, Rochdale, United Kingdom Minky Homecare Full time
About Minky Homecare

Minky Homecare is a renowned housewares group with a long history of designing and manufacturing high-quality products in the UK. Our product categories include laundry, cleaning, housewares, and an extensive garden leisure portfolio. We have significant growth targets and a sustained and energetic programme of new product development.

Job Summary

We are seeking a Product and Brand Manager to join our Home and Garden division. The successful candidate will be responsible for growing ecommerce sales of key products through marketplaces and websites in the UK and internationally.

Key Responsibilities
  • Manage the product portfolio for exclusive web/B2C products, including Alfresia, Fire Mountain, and Vitinni, to drive sales through effective product management, oversight of content and listings, and key marketing initiatives.
  • Lead the range selection, brand development, and online presentation for these brands to grow their sales in the UK and internationally.
  • Undertake market and competitor analysis to identify and deliver compelling, coherent, and market-leading product ranges.
  • Oversee forecasting and re-supply, supported by our teams in the UK and China.
  • Review sales performance, stock holdings, and rates of sale to identify promotional opportunities.
  • Manage and create product copy writing and marketing material, including photography and video briefs, and graphic design briefs.
  • Work with ecommerce colleagues to co-ordinate tasks and workload for the content and listings team.
  • Identify international ecommerce sales growth opportunities for product categories.
  • Proactively suggest website content improvements, cross-selling opportunities, and promotional activity to boost sales.
  • Work with ecommerce and marketing team colleagues to propose, agree, and deliver select marketing, content, PR, SEO, and social media campaigns.
Requirements
  • Experience of product and brand management.
  • Proactive and able to prioritise and manage workload.
  • Attention to detail, excellent spelling and grammar.
  • Enthusiasm for ecommerce sales.
Benefits
  • Sick pay.
  • Employee discount.
  • Life insurance.
  • Company events.
  • Wellness programme.
  • On-site parking.


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