Head of Strategic Content Development

2 days ago

Cambridge, Cambridgeshire, United Kingdom Featurespace Full time

The Opportunity

In your role as a strategic content leader, you will help Featurespace achieve its goals and deliver success on behalf of its customers by developing and executing a content strategy to enhance the visibility of the company's brand, product, mission, and values.

This includes managing stakeholders and business priorities, using strong project management skills to ensure timely and budget-friendly delivery of content such as awards, podcasts, and videos.

Additionally, you will be responsible for creating engaging written and visual content aimed at attracting and converting target audiences, with a focus on producing effective marketing materials, including email campaigns, website landing pages, and social media posts.

As a member of a dynamic team of supportive and driven individuals, you will work collaboratively to value curiosity, integrity, and collaboration.

This is a hybrid role based in our Cambridge or London office, so you will ideally be comfortable coming into the office three times a week. If you're interested in the role but require more flexibility, please speak to us.

Day-to-Day Responsibilities

  • Build and implement the content strategy for Featurespace, including expanding on thought leadership outputs – working with the Featurespace Innovation Lab and subject matter experts to highlight the brilliant new ideas that come from the team, building market recognition, and adding real value to the sector.
  • Own and manage relationships with various research partners to deliver sector-leading reports.
  • Work with agency partners to ensure that the website is clearly acting as a brochure for the brilliance within Featurespace: track and report on KPIs like website traffic, SEO, organic acquisition, search visibility, and engagement metrics, and take an iterative approach to content creation and promotion.
  • Work closely with technical and commercial teams to produce content that creates demand, delivering the right content to the right contacts, on the right channel at the right time. Launch new features/products and deliver effective sales enablement material.
  • Produce, deploy, and measure high-quality written and visual content such as blogs, social media, whitepapers, case studies, and videos.
  • Analyze and report on the performance of content and make recommendations for improvement.
  • Enhance and evolve the tone of voice.

About You

Must-Haves

  • A passion for project management and stakeholder engagement, and the ability to manage timelines, communicate with impact, and keep multiple plates spinning. A keen eye for detail and passion for keeping things running smoothly and well-organized.
  • Will have experience working in a similar role (B2B experience a must) and will be confident in leading brand content campaigns (paid and organic) across multiple digital channels.
  • Strong communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
  • Ability to communicate complex ideas, both verbally and in writing to an exceptionally high standard.
  • Excellent writing and editing skills, with the ability to produce high-quality content that engages and informs the target audience.
  • Familiarity with content management systems, marketing automation platforms, and analytics tools.
  • Contributes to knowledge sharing by writing thought pieces or attending conferences.
  • Maintain clear communication, expectations, and timelines with internal teammates and external partners on deliverables.
  • Detail-driven, self-starting, and critical-minded with the ability to handle multiple projects at once.
  • A passionate and creative writer who is confident speaking to a B2B audience.

Great-to-Haves

  • An understanding of and curiosity for brand building and positioning.
  • Demonstrable experience in content marketing, ideally within the fintech sector, DeepTech sector, or agency equivalent experience.
  • Experience combining SEO best practices with an editorial mindset to deliver top-notch, multi-channel content strategies.

Equal Opportunities

At Featurespace, we are committed to being a place of equality, inclusion, and respect to provide a safe environment for you to bring your authentic self to work. We know that we gain as much strength from our differences as we do our similarities. We value diversity and are dedicated to listening and learning from each other to build and maintain a positive and productive culture. We appreciate this will be an ever-evolving focus for the business to ensure everyone feels supported and has a sense of belonging.

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