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Senior Marketing Manager

2 months ago

London Area, United Kingdom Kindred | Marketing Recruitment Specialists Full time
About the Role

We are seeking a highly motivated and experienced Growth Marketing Manager to join our team at Kindred | Marketing Recruitment Specialists. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing campaigns to drive business growth and revenue.

Key Responsibilities:

  • Develop and implement account-based marketing (ABM) programs to target key decision-makers and drive pipeline growth
  • Design and execute lead nurture campaigns to educate and engage potential customers
  • Utilize marketing automation tools (Pardot, Marketo, HubSpot) to streamline marketing processes and improve efficiency
  • Collaborate with cross-functional teams to align marketing efforts with business objectives
  • Measure and analyze campaign performance to inform future marketing strategies

Requirements:

  • 4-5 years of experience in account-based marketing (ABM), demand generation, and marketing automation
  • Proven track record of driving pipeline growth and revenue through strategic marketing campaigns
  • Hands-on experience with ABM tools (Madison Logic, Demandbase, 6sense) and marketing automation platforms
  • Strong analytical skills and ability to measure campaign performance
  • B2B marketing background with experience in the financial services industry

What We Offer:

  • A dynamic and collaborative work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package