Social Media Marketing Executive
1 day ago
About FI Real Estate Management Ltd
As a leading property investment and management company, FI Real Estate Management Ltd has a diverse portfolio of commercial properties across the UK. We are committed to providing high-quality, flexible, and affordable spaces for businesses of all sizes.
We are looking for a skilled Digital Media Specialist to drive our social media presence and engage with key audiences in the commercial property sector.
This role will play a crucial part in building brand awareness, driving lead generation, and strengthening our reputation as a trusted partner for businesses seeking commercial property solutions. The ideal candidate will possess a strong understanding of the commercial property landscape, a passion for digital media, and exceptional communication skills.
Social Media Strategy & Execution:
- Develop and implement a comprehensive digital media strategy aligned with FI Real Estate Management's business objectives, with a focus on attracting potential tenants and promoting available properties.
- Conduct in-depth audience research within the commercial property market to identify key demographics, interests, and online behaviour.
- Select and optimise digital media channels (LinkedIn, Instagram, TikTok, BlueSky, etc.) to reach target audiences and maximise engagement.
- Create and maintain a content calendar that aligns with key marketing campaigns and industry events.
- Establish KPIs and track performance to measure the effectiveness of digital media initiatives and demonstrate ROI.
Content Creation & Curation:
- Develop high-quality, engaging content that showcases FI Real Estate Management's properties, services, and expertise in the commercial property sector.
- Produce a variety of content formats, including written posts, property photos and videos, tenant testimonials, industry news updates, and thought leadership articles.
- Curate relevant industry news and insights to provide value to followers and position FI Real Estate Management as a thought leader.
- E nsure brand consistency in tone, style, and messaging across all digital media platforms and marketing materials.
- Utilise storytelling techniques to bring FI Real Estate Management's properties to life and connect with potential tenants on an emotional level.
Community Management:
- Cultivate a thriving online community by actively engaging with followers, responding to comments and enquiries, and fostering meaningful interactions.
- Monitor digital media channels for mentions of FI Real Estate Management and relevant industry conversations.
- Proactively manage online reputation by addressing feedback and resolving any issues that may arise.
PR & Communications Support:
- Work closely with our PR agency to amplify key messages and secure media coverage in relevant industry publications.
- Collaborate on the development of press releases, media kits, and other PR materials.
- Assist in coordinating media interviews and press events.
- Monitor media coverage and analyse its impact on brand awareness and lead generation.
Estimated Salary: £40,000 - £60,000 per annum
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