Head of Digital Transformation and Marketing Innovation

5 days ago

London, Greater London, United Kingdom CANCER RESEARCH UK Full time
Join Us As Head of Digital Transformation and Marketing Innovation

We are seeking an exceptional leader to drive the digital transformation of our marketing and wider organization, fostering a culture of agility, innovation, and audience-centricity.

About the Role:

  • Develop and implement a comprehensive digital strategy, aligning with our mission and driving measurable impact.
  • Lead the design and delivery of digital solutions, from advertising to audience action, across all areas of CRUK.
  • Oversee the implementation of new MarTech and content solutions, ensuring seamless integration and adaptation throughout the transformation journey.
  • Define and manage CRUK's brand positioning and standards, based on a deep understanding of audience motivations and needs, enhancing brand reputation and building equity.
  • Design and deliver compelling end-to-end marketing campaigns and journeys, positioning our brand and propositions to mass audiences, inspiring action, and support for our mission.
  • Guide the marketing and digital teams through a significant cultural and capability shift towards a genuinely audience-centric approach.
  • Ensure the teams are confident and capable in their audience-led strategies, continuously driving innovation and adaptability.
  • Drive the creation of a performance marketing culture and system, working across agencies, data, content, and performance management.
  • A proven marketing leader with extensive experience in driving audience-centric strategies across all channels, including ATL, direct, digital, performance, and journey marketing.
  • Strong creative judgment, with a deep understanding of brand positioning and standards.
  • Proven track record of driving digital innovation, creating personalized supporter experiences, and leveraging digital channels to maximize engagement and brand impact.
  • Significant experience leading large, multi-level teams and managing substantial income and expenditure budgets within high-profile organizations or brands.

What We Offer:

  • A competitive salary of £80,000 - £90,000 per annum, dependent on experience.
  • A generous benefits package, including pension scheme, life insurance, and private healthcare.
  • A wide range of career and personal development opportunities, enabling you to improve your work-life balance, take positive steps in your career, and achieve your personal wellbeing goals.

About Us:

Cancer Research UK is a world-leading charity dedicated to beating cancer sooner. Our team of scientists, researchers, and experts are working tirelessly to develop new treatments, technologies, and innovations that will transform the lives of people affected by cancer.

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