Digital Growth Executive
7 days ago
VoucherCart Limited is seeking an experienced Digital Growth Executive to join our marketing team in Edinburgh. As a key member of the team, you will develop and implement marketing strategies to drive business growth and increase revenue.
Key Responsibilities- Content Creation:
- Develop and execute a comprehensive content marketing strategy.
- Coordinate delivery of high-quality content for various channels, including blogs, whitepapers, explainer guides, tutorials, case studies, and thought leadership articles.
- Collaborate with internal teams to ensure content aligns with company objectives and brand voice.
- Marketing Automation:
- Design and implement automated workflows to nurture leads and drive conversions using marketing automation tools and platforms.
- Analyze and report on the effectiveness of automated campaigns, making data-driven adjustments as necessary.
- Advertising and Promotion:
- Plan and execute digital advertising campaigns across various platforms.
- Monitor and optimize ad performance to maximize ROI.
- Work with the design team to create engaging brand-aligned ad creatives.
- Search Engine Optimization:
- Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
- Monitor website analytics and provide regular reports on SEO performance.
- Social Media Presence:
- Manage and grow the company's presence across social media platforms.
- Create and schedule engaging content that aligns with overall marketing and brand strategy.
- Bachelor's degree in Marketing, Business, or a related field.
- 2-5 years of marketing experience, specifically in B2B SaaS.
- Strong understanding of digital marketing strategies and tools.
- Proficiency with marketing automation platforms.
- Experience with SEO tools.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Good knowledge of Photoshop or Canva.
We offer a competitive salary of £37,500 per annum, plus Company Pension.
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