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Content Marketing Strategist

2 months ago

Mansfield, United Kingdom Vanilla Recruitment (UK) Ltd Full time
About the Role

We're seeking a highly skilled Content Marketing Specialist to join our team at Vanilla Recruitment (UK) Ltd. As a key member of our marketing services company, you will play a crucial role in promoting our agency and services.

Key Responsibilities
  • Develop and execute a comprehensive content marketing strategy that aligns with our brand goals and objectives.
  • Write high-quality, engaging content for various channels, including social media, websites, and email campaigns.
  • Conduct keyword research and audits to optimize content for search engine optimization (SEO) purposes.
  • Collaborate with cross-functional teams to gain insights and expertise, and analyze content metrics to refine strategies and improve performance.
  • Stay up-to-date on industry trends and competitor activities, and implement paid promotion strategies to reach a wider audience.
  • Manage the day-to-day activities of the marketing intern, overseeing their performance and development.
Requirements
  • Extensive experience in a creative content-focused B2B marketing role, with a strong portfolio demonstrating content creation across all channels.
  • Proven track record of delivering successful creative projects with excellent client feedback.
  • Advanced knowledge of content management systems (CMS), Canva, web analytics, and Microsoft Office 365.
  • Strong, persuasive copywriting skills, especially in long-form content.
  • Comprehensive understanding of social media platforms and email marketing campaigns.
  • Approaches tasks with curiosity, always looking for opportunities to innovate and improve.
  • Outstanding communication skills, both verbally and in written correspondence, reports, and presentations.