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Product Marketing Strategist

2 months ago

Nottingham, Nottingham, United Kingdom ZEREN Full time

About Zeren

Zeren is a rapidly growing company at the forefront of digital security, dedicated to eliminating the fear of data insecurity by empowering businesses to protect themselves.


Our Mission

We're a diverse team of cybersecurity experts, engineers, data scientists, and sales professionals, united by a passion for innovation and a commitment to excellence. Our cutting-edge technology equips businesses of all sizes with the tools they need to secure their digital presence, leveraging our modern platform.


Our Challenge

We're poised to expand our reach to larger enterprises and international markets, backed by leading investors. We face the exciting challenge of scaling our world-class product, delivering exceptional service to our customers, and building the necessary infrastructure to support this growth.


The Role

As a Product Marketing Leader, you'll collaborate closely with our Go-To-Market teams (marketing, sales & CX) and Product Management. You'll be pivotal in aligning our product offerings with market needs, ensuring we continue to lead the cybersecurity landscape for small and medium-sized businesses.


Key Responsibilities:

  • Develop and implement product marketing strategies that align with our long-term vision.
  • Craft a cohesive narrative for our platform, connecting individual products into a unified story.
  • Define and communicate value propositions for each product, creating key messaging for various stakeholders.
  • Work with product and GTM teams to execute launch plans for new products and features.
  • Produce product-related collateral, including demos, overview documents, and sales enablement materials.
  • Support the sales and leadership teams in telling our product story to media, customers, investors, and analysts.
  • Conduct market and competitive analysis, develop customer personas, and map customer journeys.
  • Monitor the competitive landscape, identifying opportunities and threats.
  • Measure and optimize the effectiveness of product marketing efforts, ensuring alignment with business objectives.


Requirements:

  • Experience in product or growth marketing within multi-product or multi-category SaaS or B2B tech companies.
  • Must have experience operating in a partner/channel led business - knowledge of Managed Service Providers (MSPs) and distributors.
  • Proven ability to message to various personas and business types, including channel partners and end users.
  • Track record of successful product launches, with strong positioning and messaging skills.
  • Excellent communication and stakeholder management abilities.
  • Ability to balance strategic planning with hands-on execution.
  • Experience with Product-led growth and understanding of the product life cycle is a plus.
  • Familiarity with the cybersecurity industry is beneficial but not required; however, the ability to understand and simplify complex solutions is essential.
  • Data-driven approach, with strong analytical and project management skills.
  • Experience with Atlassian's Jira and Confluence is preferred.
  • A commitment to diversity and inclusivity, appreciating the unique contributions of all team members.


Why Zeren?

This is an opportunity to be part of a rapidly growing company that's making a real impact in the digital security space. You'll have the chance to grow both personally and professionally, working with a talented team that's passionate about innovation and excellence.