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Digital Marketing Specialist

2 months ago

Poole, Poole, United Kingdom Muc-Off Full time
About Muc-Off

Muc-Off is a leading supplier of specialist cycling cleaning and maintenance products in the UK, with a rapidly growing presence in European, Asian, and North American markets.

Job Title: Digital Marketing and CRM Manager

We are seeking an experienced Digital Marketing and CRM Manager to join our team at our Head Office in Poole, Dorset. As a key member of our digital team, you will be responsible for driving our digital marketing strategy and implementing a consumer-focused CRM strategy globally.

Key Responsibilities:
  • Develop and implement a digital marketing strategy to drive traffic and engagement on our websites and social media channels.
  • Manage our performance marketing agency and set targets for paid channels, including Meta, Google, TikTok, and Microsoft.
  • Lead and report on SEO activities globally, exploiting long-term opportunities via onsite optimisation and close collaboration with our PR team.
  • Identify and implement new and emerging digital revenue streams, such as TikTok shop, social commerce, and subscriptions.
  • Oversee all creative implementation, setting briefs for design and content teams, and lead on the running of our community-loyalty programme.
  • Work closely with the Digital Experience manager to craft market-leading end-to-end experiences representing the brand at all touch-points.
Requirements:
  • Extensive experience in digital marketing acquisition and retention strategy.
  • Ability to influence and drive the digital agenda across design, content, marketing, and sales functions.
  • Expert knowledge of consumer CRM and email marketing strategies, including automations and flows.
  • Experience managing external agencies and tools, such as Shopify, Klaviyo, Dot Digital, flows, automations, and Google marketing tools.
  • Strong digital marketing knowledge from SEO to PPC and UGC to CRM.
What We Offer:
  • 33 days holiday, inclusive of UK bank holidays, increasing with length of service.
  • Hybrid working – 3 days in the office and 2 working from home (currently).
  • Early finish on a Friday (unless pre-agreed to cover chat).
  • Employee Assistance Programme.
  • Eye Care Voucher Scheme.
  • Cycle to Work Scheme.
  • Fresh fruit and biscuits each day.
  • Chill out areas, showers, and a secure area to store your bike.
  • Pension contributions.
  • An awesome opportunity to work with a local and widely recognised brand.
  • A cool, casual, energetic, and fully branded-up working environment where staff indulge their passions for cycling and fitness.
  • Excellent staff discount on Muc-Off products.
  • Brilliant social events.