Marketing Director
4 weeks ago
Jugo is a cutting-edge digital experience and events agency, specializing in creating immersive and interactive experiences that drive engagement and deliver tangible results for the world's largest brands. We work with top-tier clients across various industries, including sports, retail, tech, and lifestyle brands.
This role requires a deep understanding of sports marketing, retail, and eCommerce, bringing a wealth of experience in brand activations to propel our brand to the next level. As the Marketing Director, you will be responsible for leading and executing our marketing strategy, with a strong emphasis on brand and content marketing.
Key Responsibilities:
- Develop and implement a comprehensive brand strategy that aligns with the company's vision and goals.
- Achieve a measurable increase in brand recognition within target markets over the next 12 months.
- Improve brand equity scores through consistent and compelling messaging.
- Work with the sales and content teams to develop and implement a comprehensive content marketing strategy designed to grow the brand and establish Jugo as an industry thought leader.
- Drive inbound leads through content-driven strategies, contributing directly to the sales pipeline.
- Create and manage a comprehensive social media plan with the support of a dedicated full-time team.
- Ensure that each activation delivers a positive ROI as measured by lead generation, brand exposure, and direct sales.
- Work closely with the sales team to align marketing efforts with GTM strategy and business development goals, driving lead generation and conversion.
What We Offer:
- Opportunity to play a key role in shaping the future of a fast-growing digital experience and events agency.
- Work with a dynamic team passionate about pushing the boundaries of what's possible in the digital and experiential space.
- Competitive compensation aligned with the fractional nature of the role.
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