Cloud Marketing Leader

2 months ago

London, Greater London, United Kingdom Rackspace Full time

About Rackspace Technology

Rackspace Technology is a global leader in end-to-end hybrid, multicloud, and AI solutions. We design, build, and operate our customers' cloud environments across all major technology platforms, regardless of their technology stack or deployment model.

We are a company that values innovation, collaboration, and excellence. Our team of experts is dedicated to helping our customers succeed in the cloud.

Job Summary

We are seeking a Senior Manager, Field Marketing for our UK, Northern Europe, and Middle East region. As a key member of our Public Cloud Business Unit, you will lead the development and execution of marketing programs that support our sales strategies and goals.

Responsibilities

  • Develop and implement a strategic field marketing plan for our UK, Northern Europe, and Middle East region, working closely with our sales leaders to ensure alignment with our sales objectives and growth targets.
  • Lead our Public Cloud Field Marketing team for the region, fostering a culture of excellence, innovation, and collaboration.
  • Collaborate closely with our sales leaders to ensure alignment between sales and marketing strategies and to support our sales pipeline and revenue goals.
  • Design and execute targeted marketing campaigns, events, and programs that effectively engage customers and prospects.
  • Work collaboratively with our content, digital, campaigns, event, and public relations teams on developing and executing strategy at each stage of the marketing funnel.
  • Measure and analyze the effectiveness of marketing initiatives, leveraging insights to optimize future campaigns and achieve maximum ROI.
  • Manage the overall field marketing budget for the region, ensuring strategic allocation of resources to high-impact activities.
  • Stay abreast of market trends, competitor activities, and customer needs to adapt strategies and tactics as necessary.

Requirements

  • A minimum of 8 years of experience in B2B technology marketing, with at least 5 years in a leadership role within field marketing or a related area.
  • Understanding of cloud technology and the players from either direct marketing experience and/or adjacent experience.
  • Proven track record of developing and executing successful marketing strategies in UK, Northern Europe, and the Middle East.
  • Strong leadership skills with experience managing through impact and influence diverse and geographically dispersed teams.
  • Excellent communication, collaboration, and stakeholder management skills.
  • Deep understanding of the EMEA market dynamics, customer segments, and sales cycles.
  • Proficiency in marketing automation and CRM tools.

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