CRM Manager

3 days ago

Manchester, United Kingdom Forward Role Recruitment Full time
Job Description

Job Title: CRM Manager

Salary: Up to £60k

Location: Manchester (onsite free parking)

Job Type: Full-time

Industry: Luxury Home Interior Business

Forward Role Recruitment is working with a high-growth, established luxury home interior business to recruit a CRM Manager to oversee the CRM and comms strategy.

The company is comprised of 4 market-leading brands that are all experiencing rapid growth.

This is an exciting new role that has been created to revolutionize their outdated lead nurturing process using the Email and SMS CRM channels and a telesales team.

You will report to the Group Head of Marketing and work alongside a Marketing team of 12.

Key Responsibilities:

  • Develop, articulate, and execute a CRM strategy to qualify and nurture leads, increasing conversion rates for leads passed to designers.
  • Collaborate with brand managers on ideation, content, asset requirements, and the successful launch of campaigns.
  • Lead and inspire the outbound lead qualification teams to achieve individual and team targets.
  • Identify training requirements, deliver coaching, and carry out 121 sessions.
  • Work with other teams in the wider business to improve processes and client communications.
  • Analysis and reporting of all CRM activities.
  • Produce reports on team performance for senior leadership team.

Requirements:

  • Proven experience in CRM channel leadership with a track record of driving growth, within a fast-paced, target-based environment.
  • Hands-on approach to management, coaching, and development.
  • Commercially minded, positive, and resilient.
  • IT literate with an appetite to methodically improve processes.
  • Solid problem-solving abilities, with the skill to recognize trends and opportunities.

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