Senior Marketing Strategist for Industry Verticals and Events
4 days ago
Made Tech Limited is a company that believes in using technology to improve public services. As a leader in this field, we understand the importance of representing the diverse society that uses these services.
We are currently seeking an experienced Lead Marketing Manager to fill a 12-month maternity cover position, starting in January 2025. Reporting to the Head of Marketing, this role will have a dual focus on marketing partner responsibilities for industry verticals and events management.
Job Description:This position will play a critical part in elevating our brand presence and reputation within assigned industries, generating demand through multi-channel campaigns. The ideal candidate will have extensive experience in B2B marketing, with a strong focus on event management and campaign execution.
- Develop and implement vertical marketing plans to drive demand within industries
- Partner with industry leadership to ensure cohesion with overall marketing strategies
- Conduct market research and analysis to identify trends and customer needs
The successful candidate will also be responsible for managing event logistics, budgets, and vendor relationships to deliver high-quality attendee experiences. They will work closely with the marketing team to develop pre-event campaigns and post-event follow-ups to maximize engagement and drive opportunities.
Required Skills and Qualifications:- Extensive experience in B2B marketing, with a focus on event management and campaign execution
- Proven track record of developing successful multi-channel marketing campaigns
- Demonstrable experience in B2B event management, from strategy to execution
- Solid knowledge of Hubspot and Salesforce
We offer a competitive salary and benefits package, including an estimated annual salary of $90,000 - $120,000 based on location and experience.
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