Marketing Data Analyst

1 month ago


London, Greater London, United Kingdom Salt Digital Recruitment Full time

Salt Digital Recruitment is seeking a Marketing Data Analyst to join one of the world's leading FMCG companies. As a key member of the marketing team, you will play a crucial role in analysing data from various marketing and sales sources to provide actionable insights that drive growth.

Key Responsibilities:
  • Develop and maintain marketing mix models to optimise marketing spend and improve business outcomes
  • Analyse and model the contribution of various marketing channels to overall sales and brand performance, providing recommendations on marketing budget allocation and strategy adjustments
  • Combine and interpret data from diverse sources to create a comprehensive view of marketing effectiveness
  • Deliver actionable insights and recommendations on product launches, campaigns, promotions, and media strategies to drive growth and enhance market share

Strong experience in marketing/media analytics, preferably within the FMCG industry, is essential. Proficiency in data analysis tools and visualization platforms is also required. Excellent communication and presentation skills are necessary to simplify complex data for non-technical stakeholders.



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