Digital Marketing Strategist

2 days ago


Belfast, United Kingdom Inclusion IQ LTD Full time

About Inclusion IQ LTD

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Inclusion IQ LTD is a forward-thinking organisation transforming the beauty industry with innovation and excellence. We're seeking a visionary Senior E-Commerce Executive to join our fast-paced team.

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This role is ideal for an organised and motivated individual with a passion for creating outstanding online shopping experiences. As Senior E-Commerce Executive, you'll drive our brands digital presence, optimise e-commerce channels, and deliver exceptional customer experiences.

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Key Responsibilities:

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  • Product Launches & Updates: Oversee the e-commerce team to ensure smooth product launches, maintaining up-to-date product details, and optimising collection and landing pages.">
  • Analyse key e-commerce metrics, from upselling opportunities to abandoned carts, and continuously optimise to drive conversions and customer retention.">
  • Promotion & Offer Management: Strategize, implement, and analyse promotions, discounts, and special offers, creating compelling campaigns that resonate with our audience.">
  • Website Enhancements: Collaborate with the web development team on website updates, feature integrations, and layout changes to enhance functionality and user experience.">
  • Design, implement, and analyse email marketing and SMS campaigns, including driving the Klaviyo SMS strategy to reach and engage our audience effectively.">
  • Keep a pulse on e-commerce trends and competitor activities, using insights to boost website performance and customer experience.">
  • Oversee the BPerfect app, ensuring seamless product uploads, functionality, and performance reporting.">
  • Provide regular performance insights via Shopify, Google Analytics, and custom reports to inform data-driven decision-making.">
  • Work closely with the in-house design team to develop engaging online assets that enhance the digital shopping experience.">

Requirements:

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  • A minimum of 3 years in a digital marketing or e-commerce role.">
  • Proven experience in website management and e-commerce platform optimisation.">
  • Experience with email marketing software and campaign management.">
  • A background in the cosmetics industry.">
  • Experience with TikTok, including TikTok Shop.">
  • SEO expertise and experience in web design/optimisation.">

What We Offer:

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  • A competitive salary of £55,000 - £65,000 per annum.">
  • Company pension.">
  • Employee discount.">
  • Free parking.">
  • Employee progression L&D.">
  • Store discount.">
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$55,000 - $65,000 per annum



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