Digital Marketing Strategist
2 days ago
About Inclusion IQ LTD
">Inclusion IQ LTD is a forward-thinking organisation transforming the beauty industry with innovation and excellence. We're seeking a visionary Senior E-Commerce Executive to join our fast-paced team.
">This role is ideal for an organised and motivated individual with a passion for creating outstanding online shopping experiences. As Senior E-Commerce Executive, you'll drive our brands digital presence, optimise e-commerce channels, and deliver exceptional customer experiences.
">Key Responsibilities:
">- ">
- Product Launches & Updates: Oversee the e-commerce team to ensure smooth product launches, maintaining up-to-date product details, and optimising collection and landing pages.">
- Analyse key e-commerce metrics, from upselling opportunities to abandoned carts, and continuously optimise to drive conversions and customer retention.">
- Promotion & Offer Management: Strategize, implement, and analyse promotions, discounts, and special offers, creating compelling campaigns that resonate with our audience.">
- Website Enhancements: Collaborate with the web development team on website updates, feature integrations, and layout changes to enhance functionality and user experience.">
- Design, implement, and analyse email marketing and SMS campaigns, including driving the Klaviyo SMS strategy to reach and engage our audience effectively.">
- Keep a pulse on e-commerce trends and competitor activities, using insights to boost website performance and customer experience.">
- Oversee the BPerfect app, ensuring seamless product uploads, functionality, and performance reporting.">
- Provide regular performance insights via Shopify, Google Analytics, and custom reports to inform data-driven decision-making.">
- Work closely with the in-house design team to develop engaging online assets that enhance the digital shopping experience.">
Requirements:
">- ">
- A minimum of 3 years in a digital marketing or e-commerce role.">
- Proven experience in website management and e-commerce platform optimisation.">
- Experience with email marketing software and campaign management.">
- A background in the cosmetics industry.">
- Experience with TikTok, including TikTok Shop.">
- SEO expertise and experience in web design/optimisation.">
What We Offer:
">- ">
- A competitive salary of £55,000 - £65,000 per annum.">
- Company pension.">
- Employee discount.">
- Free parking.">
- Employee progression L&D.">
- Store discount.">
$55,000 - $65,000 per annum
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