Business Growth Strategist

1 day ago


Over Stowey, United Kingdom Universal Business Team Full time

Drive sales growth as a Sales and Marketing Manager with Universal Business Team in Bridgwater. This role involves developing effective lead generation strategies, managing marketing efforts, and overseeing brand development.

About the Role

We are seeking a strategic and results-oriented professional who is passionate about delivering high-quality leads to the sales team and expanding our brand's reach. You will work closely with the sales team to fuel their pipeline with market-qualified leads and manage all marketing activities, including SEO, LinkedIn, email marketing, and blog content.

Key Responsibilities
  • Lead Generation & Pipeline Management: Develop and execute strategies that generate high-quality, market-qualified leads (MQLs) and support the sales team with a consistent pipeline to meet sales targets.
  • Marketing Oversight: Lead all marketing activities, including SEO, LinkedIn, email marketing, and blog content, with a focus on driving leads and optimising engagement.
  • Sales Alignment & Collaboration: Partner closely with the sales team to create relevant content and targeted campaigns that support effective sales outreach and customer acquisition.
  • Performance Tracking & Optimisation: Monitor and analyse campaign results to ensure MQL targets are met; continuously adapt strategies to improve lead quality and volume.
  • Brand Management: Ensure cohesive branding across all channels and design hard-copy marketing materials to enhance brand visibility and appeal.
  • Agency & Partner Coordination: Manage relationships with agencies, designers, and content creators to deliver high-quality marketing assets that align with lead generation goals.
Requirements
  • Proven experience in sales and marketing, ideally within an SME environment, with a track record of generating qualified leads.
  • Expertise in digital marketing, including SEO, social media, and analytics.
  • Strong organisational and project management skills, capable of handling multiple campaigns.
  • An innovative and customer-focused approach with a commitment to providing sales with high-quality leads.
  • Experience managing external agencies and working collaboratively with creatives.
  • Analytical mindset with attention to detail and proactive problem-solving abilities.
Benefits
  • A competitive salary of £40,000 - £45,000 (depending on experience) with an uncapped bonus scheme.
  • 24 days holiday + 8 bank holidays, with a holiday buy/sell scheme.
  • Unlimited training opportunities for professional growth.


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