Marketing Launch Director

2 months ago

London, Greater London, United Kingdom Galderma Full time
Job Description

About the Role

We are seeking a highly experienced and skilled Marketing Launch Director to lead the cross-functional launch readiness for our new Dermatology asset in the UK and Ireland. As a key member of our team, you will be responsible for developing and executing the launch strategy, leading major cross-functional initiatives, and collaborating with local peers and global colleagues.

Key Responsibilities

  • Develop and execute the launch strategy and comprehensive plans for the new Dermatology asset in the UK and Ireland, considering market dynamics, competitive landscape, and patient needs.
  • Oversee the implementation of launch activities and ensure timely execution, tracking progress against the plan.
  • Collaborate with cross-functional teams to align on objectives, timelines, and resource allocation.
  • Develop Annual Brand Plan through gaining local market insights around key environmental challenges and opportunities, develop key marketing strategies and solutions to drive the business forward.
  • Monitor key performance indicators, analyze market trends, and identify potential risks or opportunities, making necessary adjustments to optimize the launch strategy.
  • Compliantly engage and build relationships with key stakeholders, including healthcare professionals, key opinion leaders, and patient advocacy groups.
  • Compliantly collaborate with medical affairs to develop and implement KOL engagement strategies and educational initiatives.
  • Work closely with market access and sales teams to ensure the Dermatology strategy is understood and effectively implemented once Marketing Authorization is received.
  • Gather and analyze market insights, competitive intelligence, and customer feedback to inform the launch strategy and identify areas for differentiation.
  • Stay up-to-date with market trends, treatment guidelines, and competitor activities to ensure a competitive positioning.
  • Collaborate with the Business Unit Head and finance teams to develop and manage the launch budget effectively.
  • Ensure compliance with the ABPI code of practice.

Requirements

  • Demonstrated leadership and delivery in launch readiness programs in the UK and Ireland.
  • Biologics and Dermatology launch experience within the UK market.
  • Demonstrated leadership in post-launch growth acceleration in the UK and Ireland.
  • Demonstrable education and experience in Marketing in the UK and Ireland.
  • Strong internal and external stakeholder collaboration, influence, and engagement.
  • Strategic thinker and able to deliver key strategies to implementation.
  • Experience in leading Annual Brand Plan Development.
  • Able to work well under ambiguity and able to bring clarity for teams through clear and simple communication.
  • Strong ability to analyze and synthesize multiple forms of data and decipher the so what and related actions.
  • Works well under pressure, tight timelines, and can prioritize the most impactful work.
  • Demonstrate people development, coaching, and management.

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