Interactive Designer for Ad Innovation
2 weeks ago
Job Title: Interactive Designer for Ad Innovation
The Wall Street Journal | Barron's Group (WSJ|BG) is seeking an experienced interactive designer for the Ad Innovation rich media studio. This role will be primarily responsible for post-sale custom ad unit production, while contributing to pre-sale ideation, concept design, and proprietary ad format development.
The ideal candidate will be solutions-driven, proactive, and passionate about creating elegant ad experiences. They will be an advocate for innovation and help accelerate WSJ|BG's position as an industry leader in rich media.
With input from the Ad Innovation Executive Director and Sr. Interactive Design Manager, the candidate will be responsible for the production lifecycle of assigned client campaigns (working primarily within Celtra), while contributing to the team's roadmap of new ad products and implementing best practices for performance and efficiency.
Key Responsibilities:
- Develop competitive custom templates, inclusive of design, layout, functionality, and custom event tracking.
- Establish and execute best practices for performance, speed, and scalability.
- Collaborate on streamlined ad creative specs for client asset deliverables.
- Incorporate polite user experiences while adhering to WSJ|BG best practices of standards and ethics.
- Work with the interactive design manager to execute new ad template rollouts and meet roadmapped goals.
- Proactively develop ongoing knowledge base of new capabilities and products within the Celtra ecosystem.
Requirements:
- 5+ years of relevant design and ad product development experience.
- Knowledge of Celtra or comparable interactive studio platforms, inclusive of template management and custom event tracking implementation.
- Portfolio featuring past work and experience with ad templates.
- Stand-out understanding of intuitive UI/UX.
- Excellent communication and presentation skills, with ability to articulate design decisions clearly and persuasively.
- Enthusiastic, professional demeanor and experience working in a client-oriented setting (internal or external).
- Experience navigating advanced features (such as location- and time-based personalization).
- Comprehensive project management and experience in executing multiple projects simultaneously.
- Familiarity with publishing and testing ad units to web environments.
- Background in digital advertising is a plus.
About Dow Jones:
Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism, and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
Why Join Us:
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at . Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need.
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