Global Marketing Strategist for Cluster Markets
3 weeks ago
Marketing Specialist (UK & Ireland, Cluster Responsibilities in France and Benelux countries)
As a leading supplier of industrial products, our client's brand is synonymous with quality, customer service, and in-depth industry knowledge. With a global presence and a reputation for excellence, they cater to diverse sectors, including production machinery, industrial robots, public transport, food processing, alternative energy, and more.
Job Purpose
The Marketing Specialist will play a pivotal role in relaunching the company and its products in the UK & Ireland market, while also serving as a brand ambassador across all cluster countries. This position involves enhancing brand awareness, supporting employer branding, capturing customer voice, localising marketing activities, and contributing valuable insights to the cluster marketing team.
Primary Job Responsibilities
- Relaunching Initiatives (UK & Ireland):
- Lead the relaunching efforts for the company and its products in the UK & Ireland market.
- Develop and execute strategic relaunching campaigns to enhance brand perception and market positioning.
- Collaborate with creative teams to produce compelling marketing materials and messaging that resonate with the local audience.
- Brand Ambassador Responsibilities (Cluster Countries):
- Act as a brand ambassador, promoting brand awareness and employer branding across all cluster countries.
- Advocate for the brand's values, mission, and products in various marketing and public relations activities.
- Collect and amplify customer voice, ensuring feedback is integrated into brand strategies.
- Localisation of Marketing Activities:
- Adapt and localise marketing activities and campaigns developed by colleagues to suit the UK & Ireland market.
- Ensure that marketing content, messaging, and strategies are culturally relevant and effective for the local audience.
- Monitor and analyse the performance of localised marketing activities, providing recommendations for improvement.
- Market Insights and Customer Requirements:
- Provide input to the cluster marketing team on local market trends and customer preferences.
- Conduct market research to identify opportunities and challenges within the UK & Ireland market regarding branding and brand positioning.
- Share insights on customer needs and expectations to inform product development and marketing strategies.
- Trade Fair Execution:
- Assist in the planning and execution of trade fairs, exhibitions, and other marketing events in the UK & Ireland.
- Coordinate logistics, promotional materials, and on-site activities to ensure successful event participation.
- Represent the company at trade fairs, engaging with customers, partners, and industry stakeholders.
- Cluster Marketing Activity Planning:
- Participate in the planning and coordination of cluster-wide marketing activities and campaigns.
- Collaborate with the cluster marketing team to align local and cluster marketing strategies and objectives.
- Contribute to the development of innovative marketing initiatives that drive brand growth and market expansion.
Requirements
- Proven experience in marketing, branding, or related roles, preferably within the UK & Ireland market.
- Strong understanding of local market dynamics and industrial customer behavior.
- Knowledge and experience in brand management.
- Knowledge of employer branding strategies and practices.
- Familiarity with trade fair and event planning.
- Project management skills.
- SEA/SEO knowledge.
- Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
- Creative thinker with a strategic mindset and attention to detail.
- Proficiency in digital marketing tools and platforms.
- Excellent communication, presentation, and interpersonal skills.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Willingness to travel within the UK & Ireland and to cluster countries as needed.
The salary range for this position is approximately £45,000 - £60,000 per annum, depending on qualifications and experience.
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