Global Marketing Strategist for Cluster Markets

3 weeks ago


London, Greater London, United Kingdom Plain Sailing Recruitment Ltd Full time

Marketing Specialist (UK & Ireland, Cluster Responsibilities in France and Benelux countries)

As a leading supplier of industrial products, our client's brand is synonymous with quality, customer service, and in-depth industry knowledge. With a global presence and a reputation for excellence, they cater to diverse sectors, including production machinery, industrial robots, public transport, food processing, alternative energy, and more.

Job Purpose

The Marketing Specialist will play a pivotal role in relaunching the company and its products in the UK & Ireland market, while also serving as a brand ambassador across all cluster countries. This position involves enhancing brand awareness, supporting employer branding, capturing customer voice, localising marketing activities, and contributing valuable insights to the cluster marketing team.

Primary Job Responsibilities

  1. Relaunching Initiatives (UK & Ireland):
    • Lead the relaunching efforts for the company and its products in the UK & Ireland market.
    • Develop and execute strategic relaunching campaigns to enhance brand perception and market positioning.
    • Collaborate with creative teams to produce compelling marketing materials and messaging that resonate with the local audience.
  2. Brand Ambassador Responsibilities (Cluster Countries):
    • Act as a brand ambassador, promoting brand awareness and employer branding across all cluster countries.
    • Advocate for the brand's values, mission, and products in various marketing and public relations activities.
    • Collect and amplify customer voice, ensuring feedback is integrated into brand strategies.
  3. Localisation of Marketing Activities:
    • Adapt and localise marketing activities and campaigns developed by colleagues to suit the UK & Ireland market.
    • Ensure that marketing content, messaging, and strategies are culturally relevant and effective for the local audience.
    • Monitor and analyse the performance of localised marketing activities, providing recommendations for improvement.
  4. Market Insights and Customer Requirements:
    • Provide input to the cluster marketing team on local market trends and customer preferences.
    • Conduct market research to identify opportunities and challenges within the UK & Ireland market regarding branding and brand positioning.
    • Share insights on customer needs and expectations to inform product development and marketing strategies.
  5. Trade Fair Execution:
    • Assist in the planning and execution of trade fairs, exhibitions, and other marketing events in the UK & Ireland.
    • Coordinate logistics, promotional materials, and on-site activities to ensure successful event participation.
    • Represent the company at trade fairs, engaging with customers, partners, and industry stakeholders.
  6. Cluster Marketing Activity Planning:
    • Participate in the planning and coordination of cluster-wide marketing activities and campaigns.
    • Collaborate with the cluster marketing team to align local and cluster marketing strategies and objectives.
    • Contribute to the development of innovative marketing initiatives that drive brand growth and market expansion.

Requirements

  • Proven experience in marketing, branding, or related roles, preferably within the UK & Ireland market.
  • Strong understanding of local market dynamics and industrial customer behavior.
  • Knowledge and experience in brand management.
  • Knowledge of employer branding strategies and practices.
  • Familiarity with trade fair and event planning.
  • Project management skills.
  • SEA/SEO knowledge.
  • Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
  • Creative thinker with a strategic mindset and attention to detail.
  • Proficiency in digital marketing tools and platforms.
  • Excellent communication, presentation, and interpersonal skills.
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Willingness to travel within the UK & Ireland and to cluster countries as needed.

The salary range for this position is approximately £45,000 - £60,000 per annum, depending on qualifications and experience.



  • London, Greater London, United Kingdom HSBC Global Services Limited Full time

    About the RoleThis is an exciting opportunity to join HSBC Global Services Limited as a Global Private Banking Marketing Strategist. In this role, you will be responsible for developing and executing marketing strategies to support the growth of our Global Private Banking business.You will work closely with our regional marketing teams, Chief Investment...


  • London, Greater London, United Kingdom Harness Inc Full time

    Unlock Your Potential as a Global Marketing StrategistHarness Inc, a leading software delivery platform, is seeking an experienced Global Marketing Strategist to join our dynamic EMEA team. As a seasoned marketing professional, you will be responsible for driving our field marketing efforts across the region.


  • London, Greater London, United Kingdom Citco Full time

    Citco, a global leader in fund services, corporate governance and related asset services, is seeking a highly skilled Senior Global Marketing Strategist to lead its Marketing and Communications function.About the RoleThis exciting opportunity will see you overseeing the development and supervision of all marketing and communications strategies for Citco...


  • London, Greater London, United Kingdom Global Banking School Full time

    Job OverviewWe are seeking a highly motivated Digital Marketing Strategist to join our team at Global Banking School in London. The successful candidate will assist in the development of digital marketing strategies to build a lasting connection with consumers, leveraging their expertise in current and emerging digital technologies.


  • London, Greater London, United Kingdom MODE SEARCH Ltd. Full time

    At MODE SEARCH Ltd., we are seeking a highly skilled Global Luxury Marketing Strategist to join our team.This is a unique opportunity to work with a Luxury Brand that has become synonymous with modern femininity. As a Global Luxury Marketing Strategist, you will be responsible for collaborating with the Brand Director on global marketing strategy and...


  • London, Greater London, United Kingdom Marketing Tip Full time

    Marketing Campaign StrategistAt Devonshire, we're partnering with an investment management firm to find a Marketing Production Specialist. If you're passionate about driving impactful marketing campaigns in the financial services industry, this could be the role for you.As a Marketing Production Specialist, you'll play a key part in executing multi-channel...


  • London, Greater London, United Kingdom Barclay Simpson Full time

    OverviewWe are a leading recruitment agency specializing in financial services recruitment. We are currently looking for an experienced Desk Strategist to join our client's team.Job Summary:Develop and execute investment strategies across multiple asset classes.Collaborate with quant teams, portfolio managers, and traders to refine and execute investment...


  • London, Greater London, United Kingdom Argus Software (UK) Ltd. Full time

    Job DescriptionWe are seeking a Global Marketing Operations Strategist to join our team in the UK. This role involves leading the development and implementation of marketing strategies across multiple regions and channels.The ideal candidate will have a strong understanding of global marketing trends, data analysis, and campaign measurement. They will be...


  • London, Greater London, United Kingdom Airbus Full time

    We are proud of our heritage at Airbus, a global leader in Marketing and Communications services. Our business is built on strong relationships, a talented team, and a long history.Today, we have one purpose: to create value for our clients by working smarter, enhancing efficiencies, improving customer experiences, and strengthening brand reputations. We...


  • London, Greater London, United Kingdom Novum Global Full time

    Unlock Your Potential as a Product Marketing StrategistNovum Global is seeking an exceptional Product Marketing Strategist to drive our goto market strategy, positioning, and messaging for our innovative products. This pivotal role requires a unique blend of creativity, analytical skills, and passion for driving business results.About the Role:We are looking...


  • London, Greater London, United Kingdom Genesis Global Limited Full time

    Genesis Global LimitedWe are seeking a highly skilled Digital Marketing Strategist to join our team at Genesis Global Limited. As a key member of our marketing department, you will be responsible for developing and executing digital marketing campaigns that drive growth and revenue.The ideal candidate will have a strong background in demand generation and...


  • London, Greater London, United Kingdom SIXTEEN Full time

    Role OverviewSIXTEEN is seeking a highly skilled and experienced marketing professional to join their team as a Global Marketing Strategist. This role will play a crucial part in driving the studio's positioning and growth, ensuring their communications, activations, and content continue to shine a spotlight on their work.The ideal candidate will have a deep...


  • London, Greater London, United Kingdom Clarivate Analytics Full time

    Clarivate Analytics is seeking a skilled Global Product Marketing Strategist to drive the success of our IP Management Software solutions. This is a full-time permanent position based in London, UK.About the RoleThe successful candidate will be responsible for leading new product launches, developing impactful positioning, and enabling successful sales...


  • London, Greater London, United Kingdom S&P Global Full time

    About the Role: S&P Global Commodity Insights is seeking a Global Engagement Strategist to ensure full engagement and connectivity between teams across the organization. The ideal candidate will have a strong track record in organizational change, with experience in the Energy arena and a broad network.The successful candidate will be responsible for...


  • London, Greater London, United Kingdom Cboe Global Markets, Inc. Full time

    About This RoleWe are seeking a highly skilled Compensation Strategist to join our team at Cboe Global Markets, Inc. as the Global Lead Compensation Partner.


  • London, Greater London, United Kingdom The LEGO Group Full time

    Job OverviewWe are seeking an experienced Global Markets Strategist to join our team at The LEGO Group. As a key member of our Markets & Channels team, you will play a critical role in driving our strategic agenda and commercial growth.About the RoleThis is an exciting opportunity to work with a highly ambitious and commercially savvy individual who can...


  • London, Greater London, United Kingdom Canonical Full time

    At Canonical, we are shaping the future of technology by making open source software the new default in the enterprise. We are looking for a talented Global Partner Marketing Strategist to join our team and help us develop our commercial relationships with global partners.As a Global Partner Marketing Strategist, you will be responsible for developing...

  • Marketing Strategist

    1 month ago


    London, Greater London, United Kingdom Spectrum Search Full time

    Join Spectrum Search as a Marketing StrategistWe are seeking an experienced Marketing Strategist to lead our DeFi product's growth and global presence. The ideal candidate will have significant B2C experience, particularly in crypto trading or exchange environments.Responsibilities:Develop and implement a comprehensive B2C-focused marketing strategy.Lead...


  • London, Greater London, United Kingdom Technetics Group Full time

    Job Summary:We are seeking a highly skilled Global Hydrogen Market Strategist to join our team at Technetics Group. In this role, you will play a crucial part in identifying new market opportunities and expanding our company’s reach in the global hydrogen market.Key Responsibilities:Drive global market development and strategic initiatives.Collaborate with...


  • London, Greater London, United Kingdom LAW Absolute Full time

    Job Title: Global Litigation and Marketing StrategistLAW Absolute, a truly global law firm, is seeking a seasoned professional to support the firm\'s Litigation, Arbitration, and Investigations practice globally.This role involves assisting partners and associates in the development and implementation of business development plans and initiatives. These...