Senior Marketing Professional
3 weeks ago
**Job Title:** Senior Marketing Professional
**Location:** Liverpool, UK
**Salary:** £50,000 - £60,000 per annum
About the CompanyIn Technology Group is a leading provider of financial services solutions. We are seeking a highly skilled Senior Marketing Professional to join our team in Liverpool.
Job DescriptionThis role involves developing and implementing a comprehensive digital marketing strategy to drive online growth and enhance customer engagement. Key responsibilities include:
- Strategic Leadership: Develop and implement a digital marketing strategy aligned with the company's goals.
- Paid Social Campaigns: Manage targeted advertising on Meta and LinkedIn, driving brand awareness and conversions.
- SEO Optimization: Implement on-page and off-page SEO strategies to improve organic search rankings and website traffic.
- Email Marketing: Create and manage email campaigns using Mailchimp to engage and retain customers.
- At least 5 years of experience in digital marketing, with 3+ years specializing in PPC, paid social, and SEO.
- Strong knowledge of SEO best practices, including on-page and off-page optimization techniques.
- Hands-on experience with email marketing tools such as Mailchimp and CRM systems like HubSpot.
- Analytical mindset with the ability to interpret data and develop actionable strategies.
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