Senior Marketing Professional

22 hours ago


East Liverpool, Ohio, United Kingdom In Technology Group Full time
Job Summary: Senior Marketing Professional

We are seeking a highly skilled and experienced Senior Marketing Professional to lead our digital marketing efforts in Liverpool. This role offers the opportunity to drive online growth, enhance customer engagement, and contribute to the success of our financial services organization.

Key Responsibilities
Develop and implement a comprehensive digital marketing strategy aligned with our company goals. Oversee the planning, execution, and optimization of Google Ads campaigns to maximize ROI and deliver measurable results. Manage targeted advertising on Meta and LinkedIn, driving brand awareness and conversions. Implement on-page and off-page SEO strategies to improve organic search rankings and website traffic. Create and manage email campaigns using Mailchimp to engage and retain customers, and use HubSpot to manage customer relationships, ensuring seamless campaign execution and effective lead nurturing. Analyze campaign performance using Google Analytics, providing insights and recommendations to improve results.

Requirements
To succeed in this role, you will need at least 5 years of experience in digital marketing, with 3+ years specializing in PPC, paid social, and SEO. Strong knowledge of SEO best practices, including on-page and off-page optimization techniques, is essential. Hands-on experience with email marketing tools such as Mailchimp and CRM systems like HubSpot is required. Excellent communication and project management skills, with the ability to handle multiple tasks efficiently, are necessary. An analytical mindset with the ability to interpret data and develop actionable strategies is crucial for this role.

What We Offer
A competitive salary of £50,000 - £65,000 per annum, depending on experience. Flexible hybrid working arrangement, opportunities for professional development and career progression, and a modern office located in the heart of Liverpool.

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