Digital Marketing Specialist

5 days ago

Bournemouth, Bournemouth, United Kingdom Helen of Troy Full time
About the Role

The Digital Marketing Specialist is a key member of our marketing team, responsible for developing and implementing a comprehensive content strategy to drive engagement and conversion across our DTC sites. This role requires a strong understanding of digital marketing principles, as well as excellent communication and project management skills.

Key Responsibilities
  • Content Strategy & SEO: Develop and implement content strategies and campaigns to drive consistent branding and achieve higher conversion/user engagement.
  • Plan and manage yearly content budgets for DTC-related activities, including raising necessary purchase orders.
  • Manage and brief content/SEO vendors to enable brand learnings and higher efficiency.
  • Explore and recommend emerging platforms to foster innovation.
  • Organize and lead cross-functional team meetings to collect, review, and upload digital content to DTC sites, adhering to brand guidelines and specifications.
  • Partner closely with brand teams to ensure content aligns with target audience and business goals.
  • Implement in-platform SEO techniques to optimize content visibility and searchability.
  • Apply small tweaks to content to ensure proper functionality on each DTC site.
  • Ensure accuracy, completeness, and proper formatting of all uploaded content, including text, images, videos, and product information.
  • Utilize relevant keywords, meta descriptions, and other SEO best practices to enhance content discoverability.
  • Work with agencies on wider SEO projects.
  • Lead the DTC blogs and independently find ways to scale content.
Audits and Content Calendar:
  • Lead high-level content calendar, involving stakeholders to populate and update their parts, while providing visibility to wider teams on content updates.
  • Lead content audits covering all DTC sites for all brands, recommending improvements.
  • Conduct regular audits to ensure content quality, consistency, and adherence to brand messaging and standards.
  • Identify and rectify any errors, inconsistencies, or discrepancies in uploaded content.
  • Understand the content world outside of DTC and support retail/Brand sites/AMZ platforms during high work volumes.
KPIs & Reporting:
  • Track and analyze content performance metrics, comparing impact before and after content updates against business KPIs.
  • Use data insights to report regularly on content effectiveness, engagement levels, and conversion rates.
Technology and Innovation:
  • Stay up-to-date with the latest developments in content marketing and project management tools.

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