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Digital Marketing Specialist

2 months ago

Bournemouth, Bournemouth, United Kingdom Helen of Troy Full time
About the Role

The Digital Marketing Specialist is a key member of our team, responsible for developing and executing a comprehensive content strategy for Helen of Troy's Direct-to-Consumer (DTC) sites across various brands. This role requires a strong understanding of digital marketing principles, content creation, and brand storytelling.

Key Responsibilities
  • Content Strategy & SEO: Develop and implement content strategies and campaigns to drive consistent branding and achieve higher conversion/user engagement.
  • Plan and manage yearly content budgets for DTC-related activities, ensuring alignment with business objectives.
  • Manage and optimize content across various CMS platforms, ensuring seamless user experiences.
  • Collaborate with cross-functional teams, including Brand, Retail, eBusiness, Data & Insights, and the broader digital team, to ensure a cohesive and impactful digital content approach.
  • Stay up-to-date with the latest developments in content marketing and project management tools.
Audits and Content Calendar:
  • Lead high-level content calendar development, involving stakeholders to populate and update content.
  • Conduct regular content audits to ensure quality, consistency, and adherence to brand messaging and standards.
  • Identify and rectify errors, inconsistencies, or discrepancies in uploaded content.
KPIs & Reporting:
  • Track and analyze content performance metrics, comparing impact before and after content updates against business KPIs.
  • Use data insights to report regularly on content effectiveness, engagement levels, and conversion rates.
Requirements:
  • University degree in Economics, Business, Marketing, or equivalent.
  • 2+ years' experience in digital/content marketing.
  • Proven experience in successfully managing content projects.
  • Up-to-date knowledge of digital marketing tools and online metrics.
  • Exposure to the EMEA region and familiarity with diverse markets and cultures is beneficial.
  • Strong MS Office knowledge.
  • Project management skills in a matrix organization a plus.
  • Fluent in English (spoken and written), French a plus.
About Us

Helen of Troy is a global consumer products company with a diverse portfolio of renowned brands. We are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. Our company culture values collaboration, innovation, and employee development.

What We Offer:
  • Competitive compensation package depending on experience and skills.
  • Flexible work policy with regards to working hours and work from home.
  • Increased holiday package after 1 year of service.
  • Modern office with collaborative workspaces.
  • Employee assistance counseling line.
  • Employee discounts on all our EMEA products.
  • Lunch and Learns, a super motivated Learning & Development team delivering hard and soft skills training to challenge yourself and full access to a learning platform.
  • Company closure between Christmas and New Year's.
  • Employee Stock Purchase Plan.
  • The chance to work in an international, diverse, and inclusive environment.