Marketing Product Lead

1 month ago

London, Greater London, United Kingdom Agreena Full time

About Agreena

We are an innovative and dynamic organisation united in a mission to drive impact for farmers and the climate. Our team of experts range from soil carbon scientists and software developers to market strategists and regulatory affairs experts. We offer a supportive and positive work environment with opportunities for learning, leading and growth.

And this is where you come in:

We are seeking a dynamic Product Marketing Lead to join our organisation. As a key member of our team, you will play a pivotal role in positioning Agreena as a market leader in the Carbon markets. Your responsibilities will include developing go-to-market strategies, developing compelling product messaging, and driving customer engagement.

Key Responsibilities:

  • Collaborate with product, commercial and marketing teams to develop buyer personas.
  • Craft tailored messaging to target audiences by aligning product features and benefits with marketing narrative ensuring effective communication of value.
  • Drive the ideal customer profiles (ICP) development.
  • Collaborate with key stakeholders to create marketing materials that highlight Agreena's product's value to our audience.
  • Develop and deliver the messaging briefs, presentations, blogs, and articles.
  • Work closely with the demand marketing team to develop and execute targeted campaigns that align with our sales strategies and objectives.
  • Conduct market research and competitive analysis to define our market positioning.
  • Work closely with the product, regulatory and sales teams to understand the offering, benefits, and value propositions that are instrumental in an industry with such a high level of complexity.
  • Participate in key events to increase brand visibility and generate demand.
  • Track and analyse KPIs and use data insights to optimise product positioning and marketing strategies.

Requirements:

  • Bachelor's degree in marketing, business, or a related field.
  • Certification in product marketing or technical writing is a plus.
  • Extensive product marketing experience in the tech or sustainability industry.
  • Demonstrated success in developing and executing product marketing strategies.
  • Excellent copywriting, communication, collaboration, and project management skills.
  • Strong analytical skills and ability to use data for decision-making.
  • Experience working in a global, cross-functional team environment.

What's in it for you:

  • A unique opportunity to join and help shape a fast-growing tech scale up with the determination and ambitious mission to reverse climate change.
  • A truly global environment where you can collaborate and socialise with diverse and passionate colleagues.
  • Competitive compensation package and holidays.
  • Centrally located modern office in Copenhagen or London and the option to work from home a couple days a week.
  • Team events throughout the year.
  • An exciting purpose-led culture and mission.
  • Open communication and supportive feedback culture.

At Agreena, we are devoted to building an environment that promotes equality, inclusion, and diversity. We are on the path towards expansion and growth so with that, we believe everyone's uniqueness should be celebrated and embraced to help us achieve this exciting journey.

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