Product Marketing Lead

3 weeks ago

London, Greater London, United Kingdom Lightspeed Full time
Product Marketing Manager at Lightspeed

The Product Marketing team at Lightspeed is seeking a creative, results-driven Product Marketing Manager to accelerate growth of the Lightspeed Restaurant product in EMEA (mainly France, Belgium, and Netherlands) and North America.

Key Responsibilities:

  • Develop, coordinate, and execute product launches and go-to-market programs for the Hospitality product portfolio;
  • Establish impactful positioning and messaging;
  • Conduct market analysis;
  • Gather customer feedback;
  • Act as the voice of the customer within the organization and ensure customer needs are addressed at each marketing touchpoint.

What You'll Be Responsible For:

  1. Becoming an expert in the Hospitality industry and understanding the technology landscape that helps restaurateurs be successful;
  2. Conducting market research and gleaning nuanced market insights that will help inform our roadmaps and hone our messaging;
  3. Conducting customer interviews and maintaining a deep understanding of our customers;
  4. Translate insights into strategies that help support and drive our organizational OKRs;
  5. Go-to-market planning and execution of programs, with ownership of the results of these initiatives;
  6. Learning the competitive landscape and products inside-out so that you can effectively position our products in the market as well as arm customer-facing teams with that knowledge;
  7. Being the go-to person for messaging around our products and value proposition;
  8. Developing collaborative relationships with various cross-functional teams, including Marketing, Product Managers, Sales leadership, and production teams of creatives and automation specialists;
  9. Act as the key liaison for go-to-market teams. Leverage insights from internal stakeholders and customers to optimize funnel and enhance enablement material;
  10. Developing a roadmap of marketing initiatives that spans the customer lifecycle, from initial launch through product adoption, onboarding and retention;
  11. Work closely with Content, Design, Marketing Automation, and Product teams to develop creative and compelling content that resonates with our customers.

Requirements:

  • 3-5 years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market experience;
  • Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences;
  • Experience working with product and engineering teams, as well as sales teams;
  • Excellent project management skills to lead and influence multiple cross-functional and cross-regional stakeholders to meet project objectives and deadlines;
  • Ability to build, maintain, and manage close working relationships across a variety of departments and levels;
  • Strong quantitative analytical ability and excellent written and oral communication skills;
  • Genuine interest in and curiosity in helping small businesses succeed;
  • Bilingual proficiency in English and French.

Even Better If You Have:

  • MBA or Product Marketing Alliance certification;
  • Experience in the hospitality industry in any capacity is a strong asset;

What's in It for You?

  • Ability to do your job in a truly flexible environment;
  • Genuine career opportunities in a company that's creating new jobs every day;
  • Work in a team big enough for growth but lean enough to make a real impact;

...and enjoy a range of benefits that'll keep you happy, healthy, and (not) hungry:

  • Lightspeed RSU program (we are all owners);
  • Unlimited paid time off policy;
  • Flexible working policy;
  • Immediate access to health insurance;
  • Health and wellness benefits;
  • Paid leave assistance for new parents;
  • LinkedIn learning license;
  • 1 paid volunteer day annually;

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