Marketing Executive-Financial Sector
6 days ago
Role Summary:
A newly created opportunity has arisen for a Digital Marketing Executive to join the growing marketing team of a successful Financial Services firm. As a key member of the team, you will be responsible for championing digital marketing activities by planning, creating, and executing campaigns to enhance brand visibility and generate leads.
Key Responsibilities:
- Develop and implement marketing strategies to drive business growth and increase brand awareness.
- Study market trends and competitors to formulate strategic social media plans that align with business objectives.
- Manage social media activities, including planning and executing strategies to engage with target audiences.
- Track and analyze marketing metrics, such as impressions and engagement, to measure campaign effectiveness.
- Collaborate closely with the eCommerce team on projects and campaigns to drive new business growth.
- Update the website as needed to support marketing initiatives and broader company objectives.
Requirements:
- Solid experience in digital marketing, with broad experience across different digital marketing concepts and performance metrics.
- Experience in managing social media activity and developing captivating content for diverse marketing platforms.
- Proficiency with analytical tools like Google Analytics and experience with Pardot software or similar platforms.
- Experience in financial services is an advantage but is not essential.
- Familiarity with Pardot and Salesforce, as well as knowledge of Sitecore.
About Carter Murray:
Carter Murray is a leading recruitment agency specializing in marketing and digital roles. We work closely with top brands to find the best talent in the industry.
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