Financial Services Marketing Professional

2 months ago


Leicester, Leicester, United Kingdom Carter Murray Full time
Job Overview

Role Summary:

A newly created opportunity has arisen for a Digital Marketing Executive to join the growing marketing team of a successful Financial Services firm. As a key member of the team, you will be responsible for championing digital marketing activities by planning, creating, and executing campaigns to enhance brand visibility and generate leads.

Key Responsibilities:

  • Develop and implement marketing strategies to drive business growth and increase brand awareness.
  • Study market trends and competitors to formulate strategic social media plans that align with business objectives.
  • Manage social media activities, including planning and executing strategies to engage with target audiences.
  • Track and analyze marketing metrics to measure campaign success and inform future marketing initiatives.
  • Collaborate closely with the eCommerce team on projects and campaigns to drive new business growth.
  • Develop and maintain a deep understanding of the company's products and services to effectively communicate their value proposition to target audiences.

Requirements:

  • Proven experience in digital marketing, with a strong understanding of different digital marketing concepts and performance metrics.
  • Experience in managing social media activity and developing social media strategies.
  • Proficiency with analytical tools like Google Analytics and experience with Pardot software or similar platforms.
  • Experience in financial services is an advantage, but not essential.
  • Familiarity with Pardot and Salesforce, as well as knowledge of Sitecore.

About Carter Murray:

Carter Murray is a leading recruitment agency specializing in the placement of marketing professionals. We work closely with top brands to find the best talent in the industry.



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