Experienced Marketing and Communications Professional
2 weeks ago
The mission of the Marketing and Communications Manager is to lead, coordinate and run communication and marketing activities across the Leybold EMEA North & East Customer Centre. There will be a focus on gaining new customers in different market segments, as well as driving employee engagement through using all types of marketing and communication tools with a focus on digital marketing.
This includes the responsibility for the structure and tools of internal and external communication and ensuring they are aligned to the strategic objectives of the Vacuum Technique divisions and brands. The role is open to hybrid working and can be offered 4 days (vs 5) days a week.
Strategy Development and Execution:
Develop and implement integrated marketing and communication strategies that support those Leybold N&E objectives across all regions, UK, Belgium, Netherlands, Ireland and Distributor regions.
Internal Presence - Building Passion and Pride:
Build collaboration, transparency, and interaction. Encourage employee engagement and loyalty within the Customer Centre and the Leybold brand. Set up and manage an internal communications program to develop a sense of community with aligned objectives amongst the Customer Centre team. Develop internal communication strategies to ensure employees are informed about company news, initiatives and culture. Management of appropriate tools, permissions and generate content to enable communications including SharePoint, Viva Engage, Email. Enable the BLMs in the communication of their business strategies. Inclusion & Diversity for the CC, supporting HR & Reporting to the division. Management and promotion of the ACMS and SharePoint sites for the management of our processes.
Marketing Presence - Strengthening Our Brand:
Drive Website and Social Media Presence with a Program of Targeted Events, Campaigns and Promotions. Responsible for keeping the websites up to date, with correct contact information and localized campaigns and messaging. Act as a brand steward, implementing the brand promise and upholding brand identity and consistency in all projects. Publish website content & success stories from business lines.
Distributors & Agents:
Providing the right tools and content to cascade our message. Build engagement and value in the brand. Support the D&A team in providing campaign material which can be used for local engagement.
Lead Generation and Campaigns - Driving Growth:
Identifying new opportunities/markets/leads and re-engage with existing/lapsed customers. Support the launch and implementation of ecommerce initiatives. Use of C4C campaigns for the generation and management of leads and opportunities.
Leading with Purpose:
Lead, coach and mentor the L4 Marketing Executive apprentice. Knowledge and understanding of sales and marketing, digital marketing tools; li>Professional qualification in Marketing or adequate knowledge through experience. Basic skills in Creative Suites (InDesign, Photoshop, Illustrator), web publishing tools and social media. Excellent skills in MS Office; PPT, Word, Excel. Experience of CRM C4C systems preferred. A flexible approach, able to cope with a constantly changing environment and priorities, work under pressure and handle variable workloads. A good communicator with the ability to deal with people effectively and with authority, including at senior management level within the Vacuum Technique and all other external and customer interfaces. Plenty of opportunities to grow and develop. An excellent remuneration & benefits package. A workplace for everyone - at Leybold we know that diversity and inclusion help us understand our customers' needs and strengthen employee motivation, productivity, innovation and results.
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