TikTok Beauty Content Specialist

3 weeks ago

London, Greater London, United Kingdom Green Park Content Full time

Create Engaging Beauty Content for TikTok


At Green Park Content, we're seeking a talented TikTok Beauty Content Creator & Manager to drive our brand's success on the platform. As a key member of our team, you'll be responsible for crafting high-quality, shoppable content that captivates our audience and fuels engagement.


Key Responsibilities:
Content Strategy & Planning:
  • Develop data-driven content calendars aligned with agile methodologies, social trends, and TikTok search insights.
  • Analyze current TikTok trends and challenges, strategically incorporating them into shoppable content.
  • Collaborate with brand teams, clients, agency partners, and potential influencers to brainstorm engaging content ideas that drive consideration to purchase.

Content Creation & Management:
  • Plan, shoot, edit, and publish captivating TikTok videos related to beauty products and trends.
  • Maintain a consistent brand voice and aesthetic across all content.
  • Utilize high-quality visuals, music, and sound effects to create dynamic and visually appealing videos.
  • Stay up-to-date on the latest editing tools and techniques specific to TikTok.

Social Media Reporting & Optimization:
  • Generate monthly reports analyzing key TikTok performance metrics, including video views, engagement rates, click-through rates to the TikTok shop, and conversion rates within the shop.
  • Analyze data and identify areas for improvement.
  • Recommend content and strategic optimizations to drive consideration to purchase and boost sales through the TikTok shop.

Community Management:
  • Engage with the TikTok community by responding to comments and messages in a timely and informative manner.
  • Conduct research to understand target audience preferences and tailor content accordingly.

Requirements:
  • Proven experience as a successful beauty content creator on TikTok with a strong understanding of the platform and its shoppable features.
  • A keen eye for trends and the ability to translate them into engaging TikTok content that drives sales.
  • Excellent video editing skills with experience using relevant software.
  • Strong communication and collaboration skills to work effectively with internal and external teams.
  • A passion for the beauty industry and the ability to create informative, entertaining, and shoppable content.
  • Ability to work independently and manage multiple projects simultaneously while meeting deadlines.
  • Experience with data analysis and social media reporting.

Bonus Points:
  • Experience with brand partnerships and influencer marketing on TikTok.
  • A strong understanding of SEO principles and TikTok search algorithms.
  • Experience with live streaming on TikTok.

What We Offer:
  • An opportunity to be at the forefront of social media marketing in a dynamic and fast-paced environment.
  • The chance to work with a passionate team who values creativity, innovation, and driving sales.
  • A competitive salary and benefits package.
  • The opportunity to make a real impact on our brand's success.

Join our team of creative experts and take your career to the next level.

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