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Regulatory Marketing Strategist

1 month ago

Glasgow, Glasgow City, United Kingdom YourPrime Full time

About YourPrime

YourPrime is a fast-growing RegTech company specialising in AML, KYC, and compliance solutions. We're looking for a Senior Marketing Manager to drive organic growth, digital strategy, and brand development.

The Role

You'll report directly to senior leadership and be responsible for developing and executing a comprehensive marketing strategy. This includes creating and implementing a B2B marketing plan, managing relationships with external agencies, and collaborating with the sales team.

Key Responsibilities

  • Develop a marketing strategy to align with our goals and target audience within the RegTech industry.
  • Drive organic growth through SEO, website optimisation, and enhanced user journeys.
  • Manage relationships with external agencies to ensure campaigns are aligned with our objectives.
  • Create and oversee content marketing plans, including blogs, whitepapers, and case studies.
  • Collaborate with the sales team to design targeted campaigns and provide supporting collateral.
  • Monitor and analyse marketing performance using tools like Google Analytics.
  • Identify opportunities for event participation, awards submissions, and branding initiatives.
  • Work closely with internal teams to ensure marketing efforts are aligned with customer needs.

Requirements

  • Extensive experience in a senior B2B marketing role, preferably within RegTech.
  • Proven expertise in digital marketing strategies, including SEO and analytics.
  • Demonstrated success in creating and executing strategic marketing plans.
  • Proficiency with marketing and analytics tools.
  • Strong project management and stakeholder collaboration skills.

What You'll Get

We offer a competitive salary of £60,000-£75,000, depending on your experience, and a range of benefits that support your personal and professional growth.